Martin Dunford (interviewed by Alex Eagle) on the Digital Transformation of Football Fan Engagement - A Live Special from Emirates Stadium in London

How Are Mobile Apps Transforming Fan Engagement in Football? In an era where fans expect a constant connection with their clubs, mobile apps have become more than just digital hubs—they're powerful tools for engagement, loyalty, and revenue generation. But how can clubs make the most of them? At Don’t Forget Your Tickets at Emirates Stadium, Martin Dunford, CTO at Urban Zoo, sat down with Alex Eagle to discuss how football clubs are leveraging digital innovation to build deeper relationships ...