Film Marketing Academy Podcast5 Syys 2023

Film Marketing Review - The One About Phyllida Lloyd’s 'Mamma Mia'

In this extract from ‘Two Geeks And A Marketing Podcast’ Pascal Fintoni and Roger Edwards talk about the marketing of the 2008 box office hit and ask themselves this question: could ‘Mamma Mia! The Movie’ be the ultimate example of content repurposing?

Think about it, a pop group whose songs became a juke box musical which then became a film.

This conversation was originally recorded as part of the podcast launch series.

About the Film Marketing Academy

It all began with a simple content series launched in 2020 by Pascal Fintoni and Roger Edwards, today the Film Marketing Academy is an exciting consultancy programme AND an extensive library of over 100 film marketing campaigns reviewed and organised into 6 main collections:

'70s and '80s Classics
Action and Adventure
Horror and Terror
Sci-Fi and Fantasy
Thriller and Mystery
Comedy and Drama

New film marketing reviews are added regularly alongside interviews with marketing professionals from the movie industry and beyond. So don't miss out and follow us right now!

Do you fancy even more film marketing stories?

The Film Marketing Official Website

The Film Marketing Reviews original video series on YouTube

Pascal Fintoni on LinkedIn, Facebook, Instagram, Twitter, YouTube

Roger Edwards on LinkedIn, Facebook, Instagram, Twitter, YouTube

Thank you for listening, watching and reading this Film Marketing Review with Pascal Fintoni and Roger Edwards. Feel free to send us your movie suggestions and favourite film marketing tactics for a future episode.

Until the next time, continue to make your film marketing campaign better and faster.

The opinions expressed are the authors’s own and do not necessarily reflect the views of the filmmakers, distributors, marketers, cast and crew mentioned. Whilst we take every precaution to ensure that facts are correct, errors and omissions may occur and the authors assume no responsibility or liability. For a full version of our disclaimer notice please click here.

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Film Marketing Review - The One About 'No Way Out'

"Is it a crime of passion, or an act of treason?"In this extract from 'Two Geeks And A Marketing Podcast' Pascal Fintoni and Roger Edwards celebrate the recording of their 100th film marketing review ...

7 Syys 202321min

Film Marketing Review - The One About 'Oppenheimer'

Pascal Fintoni and Roger Edwards review and react to the making and marketing of another greatly anticipated movie by Chris Nolan.We study the evolution of the posters, the trailers, the interactive w...

7 Syys 202327min

Film Marketing Review - The One About 'Casino Royale'

"The name is Bond, James Bond."Pascal Fintoni and Roger Edwards do a deep dive into the marketing of the 2006 film that introduced Daniel Craig as James Bond to the world.We look at the approach and t...

7 Syys 202325min

Film Marketing Review - The One About 'Operation Fortune: Ruse de Guerre'

In this extract from 'Two Geeks And A Marketing Podcast' Pascal Fintoni and Roger Edwards have a lot of fun talking about yet another excellent ensemble movie from Guy Ritchie. We look at the troubled...

7 Syys 202322min

Film Marketing Review - The One About 'The Banshees of Inisherin'

“You’re all fecking boring!"Pascal Fintoni and Roger Edwards delve into the marketing of this absolutely charming and beguiling movie by director Martin McDonagh and starring Colin Farrell, Brendan Gl...

7 Syys 202328min

Film Marketing Review - The One About 'Knives Out'

Pascal Fintoni and Roger Edwards take a close look at the bright and colourful marketing and social media campaigns for this genuinely different whodunnit with plenty of twists and turns, and a surpri...

6 Syys 202325min

Film Marketing Review - The One About 'The Shawshank Redemption'

In this extract from 'Two Geeks And A Marketing Podcast' Pascal Fintoni and Roger Edwards explore the marketing of one of the best adaptations of a Stephen King's novel.Released in 1994 (up against Pu...

6 Syys 202327min

Film Marketing Review - The One About 'Pixels'

"This summer, it's game on or game over!"Pascal Fintoni and Roger Edwards step back in time with this superb comedy, a joyous celebration of retro-gaming.The marketing of 'Pixels' is a lesson in marke...

6 Syys 202326min