Episode 145: Niching down to succeed: An hourglass approach to consulting growth, with Joe O’Mahoney

Are you ready to take your consultancy to the next level? Then you’re in the right place! In the latest episode of Climb In Consulting, we delve deep into the world of consultancy marketing with Joe O'Mahoney, Professor of Consulting at Cardiff University and strategic advisor to consulting and tech leaders across the globe. This fantastic interview originally appeared in our brand new marketing podcast, Brand and Deliver, but it was packed full of so many gems, that we knew it was an episode that our Climb in Consulting audience wouldn’t want to miss. Tune in as Joe shares his unparalleled experience and sheds light on the crucial role marketing plays in propelling your firm to new heights. Here are some of the invaluable insights covered in this episode: - Craft a crystal-clear value proposition: Many consultancies struggle to define what will distinguish them from the masses and communicate it effectively. Learn how to develop a compelling value proposition that resonates with your ideal clients. - The power of "no": It's tempting to offer every service imaginable. However, strategically declining irrelevant projects allows you to develop deeper expertise in your niche, ultimately strengthening your proposition. - Pick up the phone: In today's noisy digital landscape, picking up the phone and fostering connections with existing and past clients is more important than ever. - Thought leadership: Discover how to create high-quality, reusable thought leadership content that positions you as a trusted advisor. - AI in marketing: The marketing landscape is constantly evolving, but what does AI mean for the future of consulting? This episode is a treasure trove of insights for any consultancy owner or marketer looking to harness the power of marketing to fuel growth. Tune in and gain the seasoned perspective you need to take your marketing efforts to the next level!