đŸŒ” “South By, Inc.” — The Biz of SXSW. TJMaxx vs HermĂšs. Ryan Reynolds’ $100M Wrexham.
The Best One Yet10 Maalis 2025

đŸŒ” “South By, Inc.” — The Biz of SXSW. TJMaxx vs HermĂšs. Ryan Reynolds’ $100M Wrexham.

The #3 retailer in the world? It’s TJMaxx
 because TJ is tariff-proof.

The South By Southwest tech-tainment is this week
 because the conference biz is booming.

Ryan Reynolds’ investment in one crappy soccer club
 just got a 4,900% return.

Plus, one Jurassic Park startup just invented a new species
 The Woolly Mouse.


$TJX $HESAY $LVMUY


Want more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of


Subscribe to The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks to listen.


“The Best Idea Yet”: The untold origin stories of the products you’re obsessed with — From the McDonald’s Happy Meal to Birkenstock’s sandal to Nintendo’s Susper Mario Brothers to Sriracha. New 45-minute episodes drop weekly.



—-----------------------------------------------------

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 The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks

Episodes drop weekly. It’s The Best Idea Yet.


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Jaksot(1626)

🌮 “Nothing beats a
” — Jet2’s meme-of-the-summer. Uber’s Airbn-beating. The NFL’s ESPN hookup. Kevin = Cash.

🌮 “Nothing beats a
” — Jet2’s meme-of-the-summer. Uber’s Airbn-beating. The NFL’s ESPN hookup. Kevin = Cash.

One obscure British airline is surging thanks to a TikTok meme
 Jet2 is self-roasting.Uber stock is 2x higher than their IPO, while Airbnb’s is down
 we found why one’s riding, one’s hiding.The NFL is...

7 Elo 202522min

🍌 “Dancers in the Outfield” — Savannah Bananas’ baseball disruptor. Palantir’s AI beliefs. ThredUp’s tariff win. +Hellman’s mayo wedding.

🍌 “Dancers in the Outfield” — Savannah Bananas’ baseball disruptor. Palantir’s AI beliefs. ThredUp’s tariff win. +Hellman’s mayo wedding.

ThredUp stock is up 600% this year
 because Frugal Friendly Finance is winning the trade war.Palantir is named after LOTR, but is it Sauron or Frodo?
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6 Elo 202522min

đŸ€„đŸ‘” “Crazy Rich Aces” — Mahjong’s “GrannyCore” surge. Elon’s record bonus. NY Post’s Californiacation. Hennessey’s rap biz.

đŸ€„đŸ‘” “Crazy Rich Aces” — Mahjong’s “GrannyCore” surge. Elon’s record bonus. NY Post’s Californiacation. Hennessey’s rap biz.

The hot new networking opportunity
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 during the biggest drop in business history.The NY Post is expan...

5 Elo 202523min

đŸ€“ “Ivy League-ish” — Harvard’s profit puppy. eBay’s all-time-high. Trickle Down AI-nomics. IBO = Initial Baby Offering.

đŸ€“ “Ivy League-ish” — Harvard’s profit puppy. eBay’s all-time-high. Trickle Down AI-nomics. IBO = Initial Baby Offering.

Harvard’s biggest profit puppy? Executive Education
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 Because eBay now tracks “enthusiasm” as an officia...

4 Elo 202522min

🎯 “Find My Kid” — Skechers’ AirTag shoe. Figma’s designer IPO. Ford’s tariff tax. + Celsius’ Vodka surprise.

🎯 “Find My Kid” — Skechers’ AirTag shoe. Figma’s designer IPO. Ford’s tariff tax. + Celsius’ Vodka surprise.

Skechers launched the 1st shoe built for Apple AirTags
 It’s the “Track My Kid Era.”Figma stock 3x’d for the biggest American IPO in 4 years
 because everything is now design. It’s Tariff Deadline Day...

1 Elo 202522min

🐑 “MUGGs” — Man Uggs are surging. Ozempic’s inventor’s dilemma. The Fed’s Debbie Downer. Reese’s + Oreos.

🐑 “MUGGs” — Man Uggs are surging. Ozempic’s inventor’s dilemma. The Fed’s Debbie Downer. Reese’s + Oreos.

Uggs’ sales are surging thanks to men
 And it’s not the only brand pulling off a gender pivot.Novo Nordisk stock is down 65%... because “inventing” something doesn’t mean “winning” it.The Federal Rese...

31 HeinÀ 202520min

⛳ “He’s a 10 but
” — Tea’s red flag dating app. Quince’s $4.5B cashmere. Our 1st Transcontinental Railroad. Happy Gilmore’s cameo strategy.

⛳ “He’s a 10 but
” — Tea’s red flag dating app. Quince’s $4.5B cashmere. Our 1st Transcontinental Railroad. Happy Gilmore’s cameo strategy.

The #1 dating app right now also has the #1 drama
 because Tea lets you rate dudes.The biggest deal of 2025? An $85B railroad deal
 but it’s actually the 1st transcontinental train.Fashion brand Quinc...

30 HeinÀ 202522min

🧑‍🚀 “Ryan Reynolds did the Astronomer Ad” — His secret ad agency. Ty Haney’s Outdoor Voices boomerang. Huuuuge Trade Deal Week.

🧑‍🚀 “Ryan Reynolds did the Astronomer Ad” — His secret ad agency. Ty Haney’s Outdoor Voices boomerang. Huuuuge Trade Deal Week.

How did Gwyneth Paltrow appear in an Astronomer ad?... Ryan Reynolds’ secret ad agency and its new concept: “Fastervertising.”As a trade war deadline nears, Japan and Europe cave to Trump
 we discover...

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