EP266: Tom White, CEO At 5Values - Why The Phone Is More Important Than AI

Our host, Lysha Holmes is joined by Tom White, Owner & Founder of 5 Values - a recruitment & media business. Tom dives deep into his journey from starting out in recruitment back in 2008 to now leading a business that spans across three brands: 5V Tech, 5V Video, & 5V Media. Alongside his role as CEO at 5values, he also produces sales advice content through his platform- Tom White Talks; Sharing his expertise with over 45,000 followers across social media platforms.

In this weeks episode:

Tom reflects on debunking the myths surrounding sales, arguing that sales skills are essential for everyone, while some people shy away from selling, it’s a skill that everyone should embrace to succeed in any field.

Despite the growing use of technology & messaging apps, Tom advocates for the timeless power of a phone call in sales negotiations; discussing how phone calls allow for deeper rapport building and quicker resolution of issues—an element that’s often missing from text-based communication.

AI in recruitment:is a tool, not a threat...

Reflecting on changes in social media, they both agree LinkedIn’s effectiveness as a recruitment tool has waned over time. Tom shares how he’s adjusted his strategy, using video content on LinkedIn to connect with clients & expand his business network.

Both plunge into the importance of building a broader approach to attracting clients and candidates, rather than relying solely on LinkedIn.

Despite economic challenges and industry changes, Tom delve into the topic of how adaptability is key. Creating meaningful content can help navigate difficult times; embracing new technologies & staying passionate about your work will be essential for success.

There is so much value in this episode and so much to take away from it... enjoy!

Connect with Tom here - https://www.linkedin.com/in/tom5values/

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