MozPod with Chima Mmeje16 Syys 2024

Ep 16 | From Pub Meet up to SEO Powerhouse: Kelvin Newman on Building BrightonSEO

Ever wondered how a conference can grow from a small pub room to an event with 5k+ attendees? In this episode of MozPod, Kelvin Newman, the founder of BrightonSEO, shares how he grew the event into the UK's largest SEO conference. If you're interested in the strategies behind growing large-scale events, this episode is a must-listen!

Thank you to our guest, Kelvin Newman:

https://www.linkedin.com/in/kelvinnewman

https://twitter.com/kelvinnewman

This episode is brought to you by Moz’s Keyword Explorer. Try it for free: http://mz.cm/KeywordExplorer

Get access to our full suite of tools with a Moz Pro free trial: https://mz.cm/3WYFh28

Resources relevant to this episode:

https://www.theverge.com/features/23931789/seo-search-engine-optimization-experts-google-results

https://moz.com/blog/seo-conference-preparation

===TIMESTAMPS===

00:00 Intro

01:20 Story of Brighton SEO inception

03:28 Scaling journey…progress

05:28 What Brighton SEO apart?

06:58 Unexpected challenges

09:08 Covid and going virtual

11:58 New innovations

13:45 Hot Take

14:40 Ad for Moz AI

15:35 Taking Brighton International

18:19 Unique spin on advertising

21:00 Diversity in events and why it is important

23:43 New trends and innovation for Brighton CEO going forward

25:17 Advice for someone attending the first time

25:45 Most reward part of running Brighton SEO.

28:12 Meaningful feedback

29:13 Tiny Pocket Of Joy

31:07 Outro

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Additional Moz Resources:

30-day Moz Pro Free Trial ► https://mz.cm/3jZq3p3

Check out Moz Local ► https://mz.cm/36Pbz7h

Learn about STAT ► https://mz.cm/2IiqTzf

Watch Moz Webinar ► https://mz.cm/3TgJgGK

***************************************

STAY IN TOUCH:

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