Dominik Schreyer (interviewed by Thom Airs) on The Future of Ticketing - A Live Special from Emirates Stadium in London

What Will Buying a Match Ticket Look Like in the Future? As ticketing technology evolves and fan behaviors shift, how will clubs adapt to keep stadiums full and fans engaged? For the final episode from Don’t Forget Your Tickets at Emirates Stadium, Professor Dominik Schreyer from WHU – Otto Beisheim School of Management sat down with Thom Airs to explore the future of ticketing, spectator behavior, and the role of data and psychology in shaping matchday experiences. In this episode, they disc...