#436 - How to Make Prospects Open Up Without Feeling Pressured | Charles Muhlbauer

#436 - How to Make Prospects Open Up Without Feeling Pressured | Charles Muhlbauer

🎁 Save $50 — Get our step-by-step discovery video course for just $249 with code PODCAST https://www.30mpc.com/course/discovery-course -- ACTIONABLE TAKEAWAYS: Use Humbling Disclaimers: Preface tough questions with softening statements like, “I’m not quite sure how to ask this,” or “This might feel direct.” It lowers defensiveness and makes hard questions land better. Dig Into Prospect Rumblings: Prospects often hint at problems rather than state them outright. Listen for vague concerns and use a humbling disclaimer to drill deeper into the real issue. Refine Bucket Questions: Instead of stating, “Every CRO faces these three problems,” add nuance: “Many CROs I speak with mention challenges like…” This avoids defensiveness and keeps the conversation open. Follow a Clear Flow: Get permission to ask questions, surface problems without assumptions, prompt for real examples, then use humbling disclaimers to quantify impact without making prospects uncomfortable. CHARLES' PATH TO PRESIDENTS CLUB Founder @ DiscoveryCoach.io Sales Enablement Manager @ AlphaSense Lead Revenue Enablement Manager @ CB Insights Senior Sales Training Manager @ CB Insights RESOURCES DISCUSSED Discovery Course Join our weekly newsletter Things you can steal

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#456 - How to Hire Reps Who Actually Know How to Sell | Andrew Johnston | 30MPC Hall of Fame

#456 - How to Hire Reps Who Actually Know How to Sell | Andrew Johnston | 30MPC Hall of Fame

🎙 ACTIONABLE TAKEAWAYS: Coach reps on storytelling—it’s a foundational skill that improves every sales conversation. Evaluate rep interview performance based on the questions they ask, not...

5 Touko 202536min

#455 - How to Build Rep Onboarding That Actually Sticks | Jonah Mandel

#455 - How to Build Rep Onboarding That Actually Sticks | Jonah Mandel

Guestie VP of Sales Jonah Mandel is back—and he’s bringing a battle-tested blueprint for leading a 60-person sales org. From onboarding frameworks to emotional pulse checks, this episode is a mastercl...

1 Touko 202536min

#454 - How to Control the Sale Without Sounding Pushy | Anthony Firenzi

#454 - How to Control the Sale Without Sounding Pushy | Anthony Firenzi

FOUR ACTIONABLE TAKEAWAYS: Position yourself as a partner, not a decision-maker, during negotiations. Frame your CFO or leadership as the final approver to deflect pressure and control the conver...

29 Huhti 202533min

#453 - How to Nail Large Sales Meetings | David Rosenstein | 30MPC Hall of Fame

#453 - How to Nail Large Sales Meetings | David Rosenstein | 30MPC Hall of Fame

ACTIONABLE TAKEAWAYS: Get Permission to Reframe: Before turning a perceived weakness into a strength, ask for permission to tell the story. This keeps the approach authentic and avoids sounding ov...

28 Huhti 202536min

#452 - How to Build a Cold Calling Culture | Colin Specter

#452 - How to Build a Cold Calling Culture | Colin Specter

FOUR ACTIONABLE TAKEAWAYS: Schedule Everything: Cold call success starts with structure. Use scheduled power hours, follow-ups, and prospecting blocks to bring order and focus to your SDRs' day. ...

24 Huhti 202534min

#451 - The Demo Framework That Actually Closes Deals | Robert Friedland

#451 - The Demo Framework That Actually Closes Deals | Robert Friedland

FOUR ACTIONABLE TAKEAWAYS Assume your buyer has 60 seconds to pitch your product internally. When sending recaps or justification materials, skip the deck send 2–3 crisp bullets that clearly comm...

22 Huhti 202532min

#450 - Be Upfront With Discovery | Mark Nietzel | 30MPC Hall of Fame

#450 - Be Upfront With Discovery | Mark Nietzel | 30MPC Hall of Fame

ACTIONABLE TAKEAWAYS: Set Multiple Agendas: Before showing a high-level demo, re-establish the agenda. Explain what you'll show, present it, then recap by tying it back to the meeting's outcome. D...

21 Huhti 202536min

#449 - When and How Sales Leaders Should Get Involved in Rep's Deals | Rex Galbraith

#449 - When and How Sales Leaders Should Get Involved in Rep's Deals | Rex Galbraith

Consensus close rate guide: https://goconsensus.com/checklist/close-rates-demo-automation/ ACTIONABLE TAKEAWAYS: Time-Box Your Tools: Avoid checking Slack or email first thing in the morning—protec...

17 Huhti 202535min

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