Johnny Harris: Master Storytelling on YouTube | How I Write
How I Write12 Maalis 2025

Johnny Harris: Master Storytelling on YouTube | How I Write

In this episode, I sit down with YouTube storytelling master Johnny Harris to discover how he creates his videos. Johnny Harris has proven he can make pretty much anything go viral, from breakfast and lottery tickets to bread-making and extra virgin olive oil. We look at his entire creative process, breaking down exactly what makes his storytelling so addicting to watch. We cover the complete workflow: writing, drafting, editing, visual composition, and sound design. By the end of this video, you'll walk away with practical tools to become a better visual storyteller yourself. Enjoy! Get 60 days free Readwise Reader at https://readwise.io/davidperell/ 00:00:00 Intro 00:00:35 The Video Process 00:09:18 How to Research for a Documentary 00:10:10 The Marketing for a Video 00:13:15 Scripted vs Unscripted Content 00:15:18 The only app I use to read articles [Readwise Reader] 00:16:44 Full Breakdown of Johnny Harris' 4M View Mormon Video 00:45:34 Balancing Personal Passion vs Views 00:50:27 Every Story is a Promise 00:51:47 Highlighting Paradoxes in Human Stories 00:58:56 The "There's More Going On" Approach 01:03:20 Vox vs Independent YouTube 01:04:26 Pillars of YouTube Writing 01:05:27 Dealing with the Details in Complex Stories 01:07:19 The Art of Surprising Viewers 01:11:33 Learning from The Economist 01:18:11 Human Stories 01:21:05 Craftsmanship in the AI Age 01:24:02 How Would Johnny Harris Teach a University Class Johnny Harris https://www.youtube.com/@johnnyharris https://www.patreon.com/johnnyharris https://www.instagram.com/johnny.harris/ I also made a website that helps you learn from the best writing of all-time: https://writingexamples.com/ Hey! I’m David Perell and I’m a writer, teacher, and podcaster. I believe writing online is one of the biggest opportunities in the world today. For the first time in human history, everybody can freely share their ideas with a global audience. I seek to help as many people publish their writing online as possible. Follow me Apple: https://podcasts.apple.com/us/podcast/how-i-write/id1700171470 Spotify: https://open.spotify.com/show/2DjMSboniFAeGA8v9NpoPv X: https://x.com/david_perell Learn more about your ad choices. Visit megaphone.fm/adchoices

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Tyler Cowen: The Most Practical Conversation on AI Writing | How I Write

Tyler Cowen: The Most Practical Conversation on AI Writing | How I Write

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Ward Farnsworth: How To Say Things That Last Forever | How I Write

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Alex Hormozi: Copywriting Masterclass | How I Write

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171 Years of Writing Advice in 90 Minutes  | How I Write

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In this episode, I share my very favorite clips from world-class experts I interviewed last year. Their combined 171 years of writing experience is tightly packed into this 90-minute video. Enjoy! I ...

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Tucker Max: The King of Memoir Writing | How I Write

Tucker Max: The King of Memoir Writing | How I Write

How do you know the difference between a banger journal entry and the foundation of a memoir? If you’ve ever asked yourself this question, then this conversation is for you.Tucker is a memoir guru, ha...

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Richard Powers: Pulitzer Prize-Winning Stanford Professor | How I Write

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Richard is the Pulitzer Prize-winning author of The Overstory, one of the most praised novels of the decade. His writing absolutely explodes with life. But perhaps Richard’s most impressive skill is h...

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