Empowering SAP Customer Engagement and Women in Technology: Anja Schneider's Transformative Journey to Leadership
Women In ERP13 Maalis 2025

Empowering SAP Customer Engagement and Women in Technology: Anja Schneider's Transformative Journey to Leadership

In this episode of the Women in ERP podcast, host Abigail Allman is joined by Anja Schneider, Senior Vice President at SAP, to discuss her inspiring journey and influential role in customer engagement and digital transformation. Anja shares her insights into SAP's strategies for guiding over 1,500 complex customers through seamless digital transitions, likening premium engagement to a fitness coaching partnership that emphasizes honest feedback and trusted relationships. The conversation also delves into the empowerment of women in enterprise technology, exploring Anja's personal experiences balancing career and family, and the pivotal role of curiosity and networking in career growth. With a focus on overcoming barriers in tech leadership for women, Anja highlights the importance of allyships, upskilling, and continuous learning. Join us for an insightful discussion on how technology enhances customer self-service capabilities and the exciting future of customer engagement at SAP.

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