Have we 'ad' enough of in-game marketing?

Have we 'ad' enough of in-game marketing?

The GamesIndustry.biz team gather around their mics to discuss the biggest news from across the business of video games. For this episode, we start by discussing the news that both Sony and Microsoft are reportedly considering introducing in-game ads into free-to-play titles on their consoles. While both are said to be working on inobtrusive methods, the initial reception to the news has not been positive. We discuss the rise of advertising in games, previous attempts to establish this as a model on consoles, and what limitations remain. We also reflect on the recent news that Apple is requiring developers to update years-old apps, with the threat of removal if they don't, and what impact this will have on game preservation and more. As always, you can get more news, insight and analysts at www.gamesindustry.biz. Learn more about your ad choices. Visit megaphone.fm/adchoices

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Jaksot(336)

Landfall's Rebecca Lautner on Peak's 23 million sales and looking past friendslop

Landfall's Rebecca Lautner on Peak's 23 million sales and looking past friendslop

A new episode of the still-somewhat-irregular GamesIndustry.biz podcast features a fireside chat with Rebecca Lautner, CBO at Landfall Games, recorded at Game Republic New Horizons. In conversation wi...

23 Loka 41min

How Xsolla is helping developers scale globally (sponsored)

How Xsolla is helping developers scale globally (sponsored)

In this special edition of the GamesIndustry.biz podcast, recorded at Gamescom, Jon Hicks caught up with Xsolla's Berkeley Egenes to talk about how its direct-to-consumer platform is scaling for both ...

13 Loka 20min

Interview: Peter Molyneux on his gaming legacy

Interview: Peter Molyneux on his gaming legacy

We weren't able to get together this week, so instead we have an interview special: a conversation with industry veteran Peter Molyneux. This was recorded shortly before the release of his latest - an...

8 Touko 51min

iicon, Gamescom LatAm and Roblox

iicon, Gamescom LatAm and Roblox

Lewis dials in from Sao Paulo to report from GamesCom Latam, where a burgeoning industry is crying out for government support, and Jon reports from his time at the ESA's new iicon event, which had a s...

1 Touko 30min

Game Pass, Call of Duty, and the Mario movie

Game Pass, Call of Duty, and the Mario movie

Jon Hicks and Lewis Packwood get together to discuss Xbox's decision to pull Call of Duty from Game Pass, and cut the subscription price - and Asha Sharma's changes to the Xbox organisation, which unf...

24 Huhti 37min

Roblox, Hollywood, and London Games Week

Roblox, Hollywood, and London Games Week

Welcome back to the alpha re-release of the GI Podcast. This instalment was recorded as London Games Week draws to a close, and discusses the highlights of what we saw at the event. We also cover the ...

17 Huhti 34min

Court rulings provide opportunities for mobile developers

Court rulings provide opportunities for mobile developers

The latest episode of the GamesIndustry.biz podcast focuses on how recent court rulings have opened up the mobile game landscape. Developers now have the green light to accept payments outside of Appl...

8 Loka 202512min

Making the Most of the Codev Model

Making the Most of the Codev Model

Welcome to the weekly GI Podcast. Never miss an episode and subscribe to the GI Podcast on all podcasting platforms and YouTube. For this special episode, sponsored by Virtuos, we look at what co-dev...

13 Kesä 202545min

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