#278 - Intense Tell-all About Costco, VPP, Industry Limitations and a Frame-fresh Future
The Pinkbike Podcast13 Maalis 2025

#278 - Intense Tell-all About Costco, VPP, Industry Limitations and a Frame-fresh Future

Intense is one of the oldest, boldest and storied frame brands in mountain biking. That said, it certainly hasn't been plain sailing for the Californian company. While their ever-present race teams have enjoyed success at world cups, with their race-focused approach providing clarity and intention, the brand's aims have been a bit harder to discern. Regardless of whether it's the 951 deal with Costco, or a greater reliance on carbon manufacturing outside of the US, the brand is going back to its roots and putting the frame-first. As such, their new distribution model takes the same name, and looks to give riders greater freedom with how their bike rides, and their dealer network more agency and freedom when selling an Intense. Brian Park and Henry Quinney sat down with Jeff Steber, Mike Carr and John Hall to talk through the changes.

Jaksot(327)

Episode 39 - Predicting the Future of Mountain Biking

Episode 39 - Predicting the Future of Mountain Biking

The end of the year means that it's time for us to make a bunch of predictions about what 2021 holds for mountain biking, from racing to sales to new gear and more. Will bikes continue to fly off show...

6 Tammi 20211h 2min

Episode 38 - The Pinkbike Editor's 2020 Best-Of Picks

Episode 38 - The Pinkbike Editor's 2020 Best-Of Picks

The end of the year means two things: it's time for a bunch of resolutions that definitely won't pan out, and every website doing a bunch of questionable best-of lists. And while our annual Pinkbike A...

30 Joulu 202048min

Episode 37 - The 2020 Privateer Season with Ben Cathro

Episode 37 - The 2020 Privateer Season with Ben Cathro

Ben Cathro had been part of our downhill coverage for multiple seasons prior to him officially joining the Pinkbike team as presenter and race correspondent, and 2020 saw the return of the Privateer v...

24 Joulu 20201h 20min

Episode 36 - Grilling Kazimer about Field Test Enduro Bikes

Episode 36 - Grilling Kazimer about Field Test Enduro Bikes

How many enduro races did he win on the Altitude? What was the highest wheelie drop he did on the Norco Shore? Why the heck does the Propane Spindrift climb so well? How come he put the Nomad's Fox 38...

17 Joulu 202051min

Episode 35 - Things in the Woods (Story Time with Richard Cunningham)

Episode 35 - Things in the Woods (Story Time with Richard Cunningham)

If you spend enough time in the forest, you’re bound to see or hear something that gives you the heebie-jeebies. Maybe it’s a set of eyes that followed you, or maybe you’re convinced that those eyes b...

16 Joulu 20201h 10min

Episode 34 - Grilling Levy about Field Test Trail Bikes

Episode 34 - Grilling Levy about Field Test Trail Bikes

Is the Salsa Blackthorn really just a purple all-mountain bike? How is the Stumpy even rideable without Horst Link suspension? Why didn't we get a Trance X to test without Fox's computer-controlled Li...

9 Joulu 20201h 15min

Episode 33 - Behind the Scenes at Pinkbike Academy

Episode 33 - Behind the Scenes at Pinkbike Academy

Find out how the contestants were chosen, the best moment that didn't make the final cut, the answer to the most-asked question in the comments, and more. As always, we also chatted about the latest m...

2 Joulu 202036min

Episode 32 - What Needs to Change in the Bike Industry?

Episode 32 - What Needs to Change in the Bike Industry?

Mountain biking is pretty great right now, but there's still a lot of room for improvement.

25 Marras 20201h 7min

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