Martin Collins: Launching in the U.S.against all odds

🎙 NEXT.io Podcast #229 with Martin Collins, Chief Business Development Officer at Soft2bet.

Martin Collins, joins Pierre Lindh to discuss why the U.S. iGaming market is still full of untapped opportunities, despite recent operator exits.

Martin shares why Soft2Bet is entering the U.S. now, how they plan to disrupt the market with a fresh UX approach, and what the future holds for tribal operators, iCasino expansion, and alternative betting models.

⏰ Timestamps:

00:00 - Introduction

00:50 - Sponsor

02:08 - Martin Collins Returns & Soft2Bet’s Growth

04:53 - Why Entering the U.S. iGaming Market Now?

05:37 - Soft2Bet’s B2B & B2C Strategy in the U.S.

09:47 - New Jersey as the First Step & Proof of Concept

11:21 - Turning Data Into a Winning B2B Strategy

13:35 - The Future of Tribal & Non-Traditional Operators

14:55 - The U.S. iGaming Opportunity & Market Shift

16:06 - Why U.S. iGaming UX is Outdated & How to Fix It

19:50 - More States Will Regulate iGaming

23:06 - Alternative Market Entries: Sweepstakes, DFS 2.0 & Crypto

25:11 - What’s Holding Back iCasino & When Will It Take Off?

28:38 - Can Anyone Challenge FanDuel & DraftKings?

29:27 - AI, Personalisation & The Future of iGaming

32:28 - Soft2Bet’s Global Expansion & US Ambitions

36:03 - What Success in the U.S. Looks Like for Soft2Bet

40:31 - Soft2Bet at NEXT Summit: New York 2025

42:33 - Closing Marks

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This episode of NEXT.io is brought to you by:

Pragmatic Solutions – Leading iGaming platform technology.https://pragmatic.solutions/

Pragmatic Play – Industry-leading content provider.https://www.pragmaticplay.com/en/