Henry Jenkins, Sam Ford, Joshua Green, “Spreadable Media: Creating Value and Meaning in a Networked Culture” (New York University Press, 2013)

Henry Jenkins, Sam Ford, Joshua Green, “Spreadable Media: Creating Value and Meaning in a Networked Culture” (New York University Press, 2013)

If it doesn’t spread, it’s dead This is the unifying idea of Henry Jenkins, Sam Ford, and Joshua Green’s new book, Spreadable Media: Creating Value and Meaning in a Networked Culture (New York University Press, 2013) Those six words – If it doesn’t spread, it’s dead – appear on the back cover, on the inside jacket, and in the very first paragraph of the book’s introduction. The authors focus on the new currencies of media, including user engagement and the rapid flow of information, while debunking the terms we’ve all learned to know and dread, such as “viral” and “Web 2.0.” Jenkins, Ford, and Green set an ambitious agenda, targeting not one but three audiences: media scholars, communication professionals, and those who create and share media and are interested in learning how media are changing because of it. “Perhaps the most impactful aspect of a spreadable media environment,” the authors write, “is the way in which we all now play a vital role in the sharing of media texts.” A review of Spreadable Media can be found in Public Books here. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/economics

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Jaksot(1550)

On “Turtling” Versus Being Primed for Possibilities

On “Turtling” Versus Being Primed for Possibilities

Tissa Richards is a leadership expert, keynote speaker, and the award-winning author of No Permission Needed and Rethinking Resilience: Fueling Your Competitive Advantage. Her mission is to help bol...

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Are Capitalism and Democracy Fundamentally Incompatible? A Conversation with Mordecai Kurz

Are Capitalism and Democracy Fundamentally Incompatible? A Conversation with Mordecai Kurz

Today I'm speaking with Mordecai Kurz, Joan Kenney Professor of Economics Emeritus at Stanford University. We are discussing his latest book, Private Power and Democracy's Decline: How to Make Capital...

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Tyler Girard, "Financial Inclusion: How an Idea Became a Global Agenda" (Stanford UP, 2026)

Tyler Girard, "Financial Inclusion: How an Idea Became a Global Agenda" (Stanford UP, 2026)

The number of people in the world with a bank account or money service provider increased by 2 billion over the past decade. This phenomenon reflects what Dr. Tyler Girard calls the global financia...

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The Tin Man Model of Running a Company Is Rusty

The Tin Man Model of Running a Company Is Rusty

Phil Le-Brun and Jana Werner are enterprise strategists at Amazon Web Services, based in London. Phil was previously a corporate VP and international CIO at McDonalds. Jana was formerly at DHL and stu...

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Kate Bayliss, "Privatising Humanity: How Our Essential Human Needs Became Financial Assets" (Manchester UP, 2026)

Kate Bayliss, "Privatising Humanity: How Our Essential Human Needs Became Financial Assets" (Manchester UP, 2026)

Privatising Humanity: How Our Essential Human Needs Became Financial Assets (Manchester UP, 2026) is the latest book from Dr Kate Bayliss, a Senior Research Fellow in the Department of Economics at...

1 Heinä 50min

Juxuan Zhang and Pierre-Yves Donzé, "Entrepreneurs and the Structural Transformation of the Chinese Apparel Industry, 1980–2020" (Journal of Evolutionary Studies in Business, 2026)

Juxuan Zhang and Pierre-Yves Donzé, "Entrepreneurs and the Structural Transformation of the Chinese Apparel Industry, 1980–2020" (Journal of Evolutionary Studies in Business, 2026)

In this interview I met with Dr. Juxuan Zhang (Osaka University) to discuss her research on the history of the Chinese apparel industry since 1979. Her paper with Prof Pierre-Yves Donzé (Osaka Univers...

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Reinvention in an Era of Volatility

Reinvention in an Era of Volatility

Caroline Stokes is a strategist who works with C-Suites and Boards to lead their organizations through AI disruption, climate risk, and geopolitical instability. Her new book Aftershock to 2030: A C...

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How Does the Second-Hand Book Business Really Work? with WeBuyBooks Co-Founder Mike Lane

How Does the Second-Hand Book Business Really Work? with WeBuyBooks Co-Founder Mike Lane

Today I’m speaking with Mike Lane, Managing Director and co-founder of WeBuyBooks about the economics of the second-hand book business. WeBuyBooks is one of the UK’s largest second-hand book dealers. ...

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