Mathew Sweezey, "The Context Marketing Revolution: How to Motivate Buyers in the Age of Infinite Media" (Harvard Business Press, 2020)

Mathew Sweezey, "The Context Marketing Revolution: How to Motivate Buyers in the Age of Infinite Media" (Harvard Business Press, 2020)

Today I talked to Mathew Sweezy about his new book The Context Marketing Revolution: How to Motivate Buyers in the Age of Infinite Media (Harvard Business Review Press, 2020). Mathew Sweezey is Principal of Marketing Insights for Salesforce. His work has appeared in leading publications such as AdAge, Forbes, Brand Quarterly, The Economist, and The Observer. He’s also the author of Marketing Automation for Dummies. On June 24, 2009, we entered the era when private individuals became the largest producers of media in the world, eclipsing businesses and traditional media outlets. A perfect case-in-point is Tesla, which follows a market-sell-build-market (some more) model that engages customers with a greater purpose (weaning us off fossil fuels) and invites customers to co-create the cars they want. Tesla spends about $6 on advertising per car it sells, versus the nearly $1,000 that Mercedes-Benz spends per car sold. This episode explores the Tesla example, how Gen I members want to be “influencers” as their dream job, and what it means to have conversations with consumers rather than interrupt them with ads. Dan Hill, PhD, is the author of eight books and leads Sensory Logic, Inc. (https://www.sensorylogic.com). To check out his related “Dan Hill’s EQ Spotlight” blog, visit https://emotionswizard.com. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/economics

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Oli Mould, "Postcapitalist cities: Towards a common urban future" (Manchester UP, 2026)

Oli Mould, "Postcapitalist cities: Towards a common urban future" (Manchester UP, 2026)

What is the future for cities? In Postcapitalist Cities: Towards a common urban future (Manchester University Press, 2026) Oli Mould, a Professor of Cultural and Historical Geography at Royal Holloway...

9 Elo 40min

Andres Saenz de Sicilia, "Subsumption in Kant, Hegel and Marx: From the Critique of Reason to the Critique of Society" (Brill, 2024)

Andres Saenz de Sicilia, "Subsumption in Kant, Hegel and Marx: From the Critique of Reason to the Critique of Society" (Brill, 2024)

Subsumption in Kant, Hegel and Marx: From the Critique of Reason to the Critique of Society is the latest book from Dr Andres Saenz De Sicilia, an Assistant Professor of Philosophy at Northeastern Uni...

7 Elo 44min

Joe Ngai and Nick Leung, "The Next China Is Still China: An Insider's Playbook for Winning in the New Era" (Scribner, 2026)

Joe Ngai and Nick Leung, "The Next China Is Still China: An Insider's Playbook for Winning in the New Era" (Scribner, 2026)

What’s going on in the Chinese economy? China reported GDP growth of just 4.3% last quarter. Consumption is sluggish, exports are booming, electronics manufacturers and chipmakers are reporting huge p...

30 Heinä 56min

Robert Lee Maril, "Hungry Oklahoma: Confronting Poverty and Food Insecurity" (U Oklahoma Press, 2026)

Robert Lee Maril, "Hungry Oklahoma: Confronting Poverty and Food Insecurity" (U Oklahoma Press, 2026)

In Oklahoma, one out of every six residents is poor. One in five children lives in poverty and faces food insecurity. In Hungry Oklahoma: Confronting Poverty and Food Insecurity (U Oklahoma Press, ...

30 Heinä 35min

Adam Y. Liu, "Authoritarian Markets: The Politics of China's Banking Explosion" (Cornell UP, 2026)

Adam Y. Liu, "Authoritarian Markets: The Politics of China's Banking Explosion" (Cornell UP, 2026)

Authoritarian Markets explores the political foundations of China's banking boom and its far-reaching impact on the Chinese economy. In 1978 China had no commercial banks. Today it commands the wor...

28 Heinä 57min

Lana Swartz on Digital Money and Digital Cultures of Money

Lana Swartz on Digital Money and Digital Cultures of Money

Peoples & Things host, Lee Vinsel, talks with Lana Swartz, Associate Professor of Media Studies and Shannon Mid-Career at the University of Virginia, where she runs the Digital Cultures and Economies ...

27 Heinä 1h 24min

Toby Miller and Joan Pedro Carañana, "Global Sports Go Green—Or Do They?" (Palgrave Macmillan, 2026)

Toby Miller and Joan Pedro Carañana, "Global Sports Go Green—Or Do They?" (Palgrave Macmillan, 2026)

Just how much damage is sport doing to the planet? In Global Sports Go Green—Or Do They? (Palgrave Macmillan, 2026) Toby Miller, Profesor Distinguido at the Instituto Tecnológico de Monterrey, Mexico ...

26 Heinä 44min

Andrew Flachs, "Feeding the World as If People Mattered: How Small Farms Produce Value Beyond Yields" (U Arizona Press, 2026)

Andrew Flachs, "Feeding the World as If People Mattered: How Small Farms Produce Value Beyond Yields" (U Arizona Press, 2026)

Backyard gardens flush with cucumbers, tomatoes, and peppers where bees buzz and chickens scratch. Beyond, a forest filled with blackberries and jewelweed. Inspired by childhood memories of his gra...

24 Heinä 49min

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