John A. List, "The Voltage Effect: How to Make Good Ideas Great and Great Ideas Scale" (Currency, 2022)

John A. List, "The Voltage Effect: How to Make Good Ideas Great and Great Ideas Scale" (Currency, 2022)

Most economists would argue that policies and business strategies are most likely to succeed if they are evidence-based, with their efficacy demonstrated empirically by randomized controlled trials before they are implemented at scale. John List spearheaded the introduction of field experiments in economics, publishing a raft of influential studies with this approach, and using his research insights to help shape both government policy and business strategy. He has learned a thing or two along the way. In The Voltage Effect: How to Make Good Ideas Great and Great Ideas Scale (Currency, 2022), he draws upon his own experiences and his research to show all the ways in which an idea that “works” in a field experiment can fall flat when rolled out at a larger scale. This book provides tremendous insight into both the value of field experiments and the careful attention to detail needed to ensure that they teach us the right lessons. John List is a professor of economics at the University of Chicago. He has also served as Chief Economist at tech economy pioneers Uber and Lyft, and recently agreed to take on the same role at an established linchpin of the middle-American retail, Walmart. Host Peter Lorentzen is an Associate Professor in the Department of Economics at the University of San Francisco, where he leads a new Master's program in Applied Economics focused on the digital economy. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/economics

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Joe Ngai and Nick Leung, "The Next China Is Still China: An Insider's Playbook for Winning in the New Era" (Scribner, 2026)

Joe Ngai and Nick Leung, "The Next China Is Still China: An Insider's Playbook for Winning in the New Era" (Scribner, 2026)

What’s going on in the Chinese economy? China reported GDP growth of just 4.3% last quarter. Consumption is sluggish, exports are booming, electronics manufacturers and chipmakers are reporting huge p...

30 Heinä 56min

Robert Lee Maril, "Hungry Oklahoma: Confronting Poverty and Food Insecurity" (U Oklahoma Press, 2026)

Robert Lee Maril, "Hungry Oklahoma: Confronting Poverty and Food Insecurity" (U Oklahoma Press, 2026)

In Oklahoma, one out of every six residents is poor. One in five children lives in poverty and faces food insecurity. In Hungry Oklahoma: Confronting Poverty and Food Insecurity (U Oklahoma Press, ...

30 Heinä 35min

Adam Y. Liu, "Authoritarian Markets: The Politics of China's Banking Explosion" (Cornell UP, 2026)

Adam Y. Liu, "Authoritarian Markets: The Politics of China's Banking Explosion" (Cornell UP, 2026)

Authoritarian Markets explores the political foundations of China's banking boom and its far-reaching impact on the Chinese economy. In 1978 China had no commercial banks. Today it commands the wor...

28 Heinä 57min

Lana Swartz on Digital Money and Digital Cultures of Money

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Peoples & Things host, Lee Vinsel, talks with Lana Swartz, Associate Professor of Media Studies and Shannon Mid-Career at the University of Virginia, where she runs the Digital Cultures and Economies ...

27 Heinä 1h 24min

Toby Miller and Joan Pedro Carañana, "Global Sports Go Green—Or Do They?" (Palgrave Macmillan, 2026)

Toby Miller and Joan Pedro Carañana, "Global Sports Go Green—Or Do They?" (Palgrave Macmillan, 2026)

Just how much damage is sport doing to the planet? In Global Sports Go Green—Or Do They? (Palgrave Macmillan, 2026) Toby Miller, Profesor Distinguido at the Instituto Tecnológico de Monterrey, Mexico ...

26 Heinä 44min

Andrew Flachs, "Feeding the World as If People Mattered: How Small Farms Produce Value Beyond Yields" (U Arizona Press, 2026)

Andrew Flachs, "Feeding the World as If People Mattered: How Small Farms Produce Value Beyond Yields" (U Arizona Press, 2026)

Backyard gardens flush with cucumbers, tomatoes, and peppers where bees buzz and chickens scratch. Beyond, a forest filled with blackberries and jewelweed. Inspired by childhood memories of his gra...

24 Heinä 49min

Systemic, Non-Linear Change Is Today’s Path Forward

Systemic, Non-Linear Change Is Today’s Path Forward

Ilene Fischer is the founder and CEO of Sophia Network, where she guides executive leaders through the turbulence of disruptive change, mergers, reorganizations, and breakthrough innovations – applyin...

23 Heinä 27min

J. W. Mason and Arjun Jayadev, "Against Money" (U Chicago Press, 2026)

J. W. Mason and Arjun Jayadev, "Against Money" (U Chicago Press, 2026)

Money is everywhere in our daily lives. It lurks in the swipe of a card at the grocery store, in looming student-loan debts, in the prices of things we want, and in our subconscious navigation of th...

19 Heinä 1h 12min

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