How B2B eCommerce store Vegetarian Express Drives Success by Serving Sustainability

Jane Firth is the Sustainability Manager at Vegetarian Express. A B Corp with a Shopify B2B eCommerce store selling the largest range of plant-based ingredients for foodservice in the UK. Trusted by thousands of chefs and caterers, they have been in business since 1987 and sell over 1,200 products.

They now do £23million in sales each year, of which £1.2million is transactions via eCommerce and other online ordering platforms.

Hit PLAY to hear:

• 🚀 How a B Corp eCommerce business builds sustainability into its core strategy
• 🌱 The secret to helping customers make greener choices—without forcing them
• 📊 Why B Corp, EcoVadis, and Future-Fit are game-changers for sustainable businesses
• 💰 How cutting carbon can actually save your money
• 🔥 The biggest sustainability mistakes businesses make (and how to avoid them!)

Key timestamps to dive straight in:

[04:01] Unexpected career pathways.

[07:26] B Corp planning and priorities.

[12:35] "Seed Bank: Empowering Vegan Cooking"

[14:15] Focusing sustainability efforts in B Corps.

[19:47] Double materiality: cost and risk analysis.

[23:33] "Embracing Business Sustainability Strategies"

[26:01] Listen to Jane’s Top Tips!

Full episode notes here: https://ecmp.info/534

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