Oops! Did I Do That? Ayo Abbas Spills the Tea on the Top 5 Architecture Marketing Mistakes
Architecture Social18 Maalis 2025

Oops! Did I Do That? Ayo Abbas Spills the Tea on the Top 5 Architecture Marketing Mistakes

Top 5 Mistakes in Architecture Marketing with Ayo Abbas

In this episode, the host welcomes Ayo Abbas of Abbas Marketing to delve into the common mistakes made in architecture marketing. They discuss the top five errors, including misconceptions about marketing's role, underestimating the importance of storytelling, and the need to keep up with social media innovations.

Ayo shares her career journey from construction PR to becoming an award-winning marketing consultant. The conversation also touches on the value of client relationships and the importance of sticking with marketing strategies for the long haul. Ayo offers advice for those looking to enter the field and emphasizes the necessity of treating marketing as a strategic business function rather than a task for a single 'marketing unicorn.'

00:00 Introduction and Setting the Scene
00:27 Meet Ayo Abbas: Marketing Expert
02:54 Defining Marketing and Its Importance
04:01 Common Marketing Mistakes in Architecture
05:27 The Role of Visuals in Marketing
10:23 Strategic Marketing vs. The Coloring Department
14:43 Keeping Up with Social Media Innovations
25:29 Defining Community in the Digital Age
26:45 Top Marketing Mistakes: Giving Up Too Soon
28:19 The Importance of Consistency in Marketing
35:00 The Myth of the Marketing Unicorn
39:10 Career Insights: From Construction PR to Marketing
40:50 Client Relationships and Personal Branding
47:31 Marketing Consultant Services and Podcasting
50:55 Conclusion and Final Thoughts

____

📐 The Architecture Social is an online platform packed with content to help you find new jobs, stand out from the crowd and take your career in Architecture to the next level

💻 Find out more at https://www.architecturesocial.com

Jaksot(251)

The Cost of Living Crisis for Architectural Professionals, ft. Architects Benevolent Society

The Cost of Living Crisis for Architectural Professionals, ft. Architects Benevolent Society

There are members of the architectural community struggling to pay their energy bills and put food on the table. Changes to the Universal Credit benefit and the increase in National Insurance contribu...

20 Heinä 202256min

Architects in the Metaverse, ft. Decent Architecture

Architects in the Metaverse, ft. Decent Architecture

With years of experience as architects in the physical world, Michel Vieira & Leonardo Marchesi, founded Decent Architect to embrace the challenge to design in the Metaverse. 📐 The Architecture Socia...

16 Heinä 20221h 1min

Is Architecture REALLY accessible for all to study and practice in reality? ft. Sumita Singha

Is Architecture REALLY accessible for all to study and practice in reality? ft. Sumita Singha

With the cost of living crisis, rising costs to study architecture, and living in a post-Brexit world (for all of our UK listeners), a key question that comes to mind is whether Architecture REALLY is...

11 Heinä 202250min

Leaving Architecture to become a successful Youtube Creator, ft. Will McDaniel

Leaving Architecture to become a successful Youtube Creator, ft. Will McDaniel

Will McDaniel and I studied Architecture at the University of Westminster back in 2006. Now, Will has a Youtube channel with close to a million subscribers! Join us for a live chat about all things Yo...

4 Heinä 202252min

Creating Architecture in the Metaverse, ft. Spaces DAO.

Creating Architecture in the Metaverse, ft. Spaces DAO.

What is it like to be practising architecture and designing spaces in the Metaverse? Spaces DAO is an inclusive creative collective of artists and architects, dedicated to the design of tailored space...

3 Heinä 202251min

Cultural Intelligence within Architecture Practice, ft. Marsha Ramroop

Cultural Intelligence within Architecture Practice, ft. Marsha Ramroop

Cultural Intelligence (CQ) is the key to us working better together, with a diversity of people, in Architecture.Research in the area of Diversity and Inclusion shows that having a mix of people in an...

2 Heinä 20221h

Is The Bartlett the tip of an iceberg of a toxic culture within Architecture Education?

Is The Bartlett the tip of an iceberg of a toxic culture within Architecture Education?

Two weeks ago an independent investigation report of The Bartlett School of Architecture exposed a toxic learning and teaching culture. The AJ reported it as the biggest open secret in Architecture, D...

30 Kesä 202251min

Who is Muyiwa Oki and why is he running for the RIBA Presidency in the 2022 election?

Who is Muyiwa Oki and why is he running for the RIBA Presidency in the 2022 election?

It's that time of year at the Royal Institute of British Architects (RIBA) where the candidate nominations in the current elections have been announced and hustings are in place. For the few engaged R...

29 Kesä 202257min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
psykopodiaa-podcast
mimmit-sijoittaa
rss-rahapodi
pomojen-suusta
rss-rahamania
ostan-asuntoja-podcast
rss-myyntikoulu
herrasmieshakkerit
rahapuhetta
salkunrakentaja-podi
juristipodi
rss-bisnesta-bebeja
rss-set-for-life-sijoita-ja-vaurastu
rss-draivi
taloudellinen-mielenrauha
lakicast
rss-lahtijat
rss-ammattipodcast
rss-merja-mahkan-rahat