Proof to Product18 Maalis 2025

385 | How E-Commerce Brands Are Using Pinterest Trends To Get More Sales with Heather Farris, Heather Farris Co

It's been a minute since we've talked about Pinterest marketing here on the podcast, so I thought it was time that we revisit this topic.

A lot has changed over the years with Pinterest, especially given the explosion of AI. So this week, Heather Farris is joining me on the podcast. She runs a Pinterest agency and education company. Heather has helped hundreds of creators on Pinterest grow their traffic and sales through both organic and paid Pinterest ads.

During the episode, we talk about how to use the Pinterest trends tool, which helps you determine which keywords are and are not popular on the platform. We talk about missed opportunities that e-commerce brands make when it comes to Pinterest, how much time you should allocate to Pinterest marketing, and also how AI is affecting how people use Pinterest and so much more.

This episode is brought to you by our Email Marketing For Product Makers guide. 49% of our customers want to hear from us consistently, yet, only a small percentage of product-based business owners are actively sending monthly emails to their customers.

If you've struggled with what to say, when to send, or how to plan out your email marketing strategies, we've got just the tool for you. This tool and the optional training have helped hundreds of product makers plan out an entire year's worth of emails. And, the best part… they are creating templates that they can rinse & repeat year after year.

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You can view full show notes and more at http://prooftoproduct.com/385

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446 | How To Have a Successful First Wholesale Trade Show with Karen Sawyer-Meehan, Pier Six Press

Today's episode is a really practical conversation for anyone that is preparing for wholesale trade shows, especially if you're newer to exhibiting or you're trying to decide whether trade shows are t...

16 Kesä 37min

Quick Hit: Is Selling Wholesale Only For Large, Established Businesses?

I know you have a lot on your plate right now. You've got products to make, orders to ship, and about a hundred decisions that you're making every day.I do not take it lightly that you are spending ti...

11 Kesä 4min

445 | What Indie Retailers Want in Their Stores Right Now with Kimberley Yurkiewicz, Measure Twice

Today I'm joined by my friend Kimberley Yurkiewicz, owner of Measure Twice, an independent gift shop in Brooklyn, New York. Kimberley has worn a lot of hats in the consumer gift industry. Over the yea...

9 Kesä 40min

Quick Hit: How Can I Gain a More Holistic Understanding of What My DTC & Wholesale Customers Want?

Over the years, we've had hundreds of conversations on this podcast about what it means to build a sustainable, profitable product brand. And some of those conversations are just too juicy. They're to...

4 Kesä 9min

444 | Don't Call It Art with Austin Kleon

Today I am joined by best selling author Austin Kleon, the author of Steal like an Artist, Show Your Work, Keep Going, and his newest book, Don't Call It Art. This conversation feels timely because I'...

2 Kesä 32min

Quick Hit: How Do I Differentiate My Products from Everyone Else?

One pattern I've noticed time and time again after working with thousands of product brands across lots of different categories, is that while our products might be different or our tools and platform...

28 Touko 7min

4 Ways To Increase Your Product Profit Margins with Katie Hunt [Replay]

Hey, friend. I'm pulling an amazing episode from the archives with over 440 episodes here on the Proof to Product podcast.There is a gold mine of information for you to help you grow your business, an...

26 Touko 6min