191. Memorable Messages: Choose Words That Capture Attention and Stay Remembered

191. Memorable Messages: Choose Words That Capture Attention and Stay Remembered

How to craft communication that your audience will remember.


Why do some messages stick, while others go in one ear and out the other? When it comes to crafting memorable communication, Ada Aka says not all verbiage is created equal.

“Certain words are intrinsically more memorable than others,” says Aka, an assistant professor of marketing at Stanford Graduate School of Business. In her research of consumer behavior and decision-making, she’s uncovered how language shapes not just our perception of the world, “but how the world stays with us over time." From concrete terms to emotionally charged ones, certain words have more staying power than others, and to communicators who want to capture audiences (and keep them), she says, “Carefully chosen words, they're going to be taking the attention.”

In this episode of Think Fast, Talk Smart, Aka joins Matt Abrahams to explore the science of memorable communication. From creating brand slogans that stick to choosing words that align with your message, she reveals how to create communication that won't be forgotten.

Episode Reference Links:

Connect:


Chapters:

  • (00:00) - Introduction
  • (00:42) - The Power of Words in Memory
  • (02:22) - What Makes Words Memorable?
  • (04:41) - Informal and Conversational Language
  • (06:15) - AI & Memory
  • (08:11) - Memorable Slogans
  • (10:03) - Predicting Memorability: Why We Get It Wrong
  • (11:52) - Framing in Communication
  • (14:01) - Creating Meaningful Interactions
  • (16:11) - The Final Three Questions
  • (20:58) - Conclusion

********
Thank you to our sponsors.
These partnerships support the ongoing production of the podcast, allowing us to bring it to you at no cost.

With LinkedIn Hiring Pro, you can hire with confidence, knowing you're getting the best talent for your needs. Get started by posting your job for free at linkedin.com/fast

Tämä jakso on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi jakso saattaa sisältää mainontaa.

Jaksot(318)

312. Quick Thinks: Speak with Confidence, Clarity, and Power

312. Quick Thinks: Speak with Confidence, Clarity, and Power

"You want to make sure you have the energy at the end of your communication as well as at the beginning." Why do some people command a room without raising their voice? Being heard isn't about speakin...

6 Elo 9min

311. Don't Lose the Room: How to Make Ideas Stick

311. Don't Lose the Room: How to Make Ideas Stick

"Know your stuff, practice, and then just do it and be there."How do you explain complex ideas without losing your audience? The challenge isn't knowing more—it's helping others understand. For Market...

3 Elo 22min

310. A Matter of Meaning: What Other People Teach You About Your Communication

310. A Matter of Meaning: What Other People Teach You About Your Communication

"Meaning is about being mindful of the effect you have on other people."What makes a life meaningful? We often think purpose and meaning are the same thing, but according to Stanford professor Brian L...

30 Heinä 19min

309. Stretch, Don't Stress: How Great Communication Makes Better Leaders

309. Stretch, Don't Stress: How Great Communication Makes Better Leaders

"When there's a gap between our intention and our impact, we diminish others and our communication."The best leaders don't succeed because they have all the answers—they succeed because they bring out...

27 Heinä 26min

308. Ask Matt Anything: From Nerves to Know-How in High-Stakes Moments

308. Ask Matt Anything: From Nerves to Know-How in High-Stakes Moments

“Managing emotions—yours and your audience's—is hard enough, but it's even harder when you're under pressure to respond."High-pressure communication doesn't have to derail your message. In this Think ...

23 Heinä 17min

307. Accent-uate, Don't Compensate: Why Clarity Matters More Than Perfection

307. Accent-uate, Don't Compensate: Why Clarity Matters More Than Perfection

"It's not an accent, it's an identity."The way we speak shapes more than how we're understood—it shapes how we're perceived. Peter Novak believes the goal of communication isn't to eliminate an accent...

20 Heinä 23min

306. Trust the Process: How to Design Teams That Actually Work

306. Trust the Process: How to Design Teams That Actually Work

"The assumption of swift trust is really useful."Teams don't always need years to build trust—they need the right conditions to build it quickly. As a Stanford professor and expert in organizational d...

16 Heinä 17min

305. The Humor Habit: Why Great Communicators Think Like Comedians

305. The Humor Habit: Why Great Communicators Think Like Comedians

"People aren't inside of our heads, so you have to give them that emotional information as well as the factual information."Humor is more than entertainment—it's a powerful way to create connection. A...

13 Heinä 27min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
psykopodiaa-podcast
mimmit-sijoittaa
ostan-asuntoja-podcast
rss-sami-miettinen-neuvottelija
rss-rahapodi
rss-oivalluksia-rahasta-elamasta
pomojen-suusta
raharesepti
oppimisen-psykologia
rss-rahamania
rss-rentotapaus
rss-inderes
rss-laiskan-yrittajan-markkinointi-podcast
rss-ysin-muijat
pari-sanaa-lastensuojelusta
camilla-tuominen-podcast
hyva-paha-johtaminen
rss-tyoelama-360
rss-metsanomistaja-podcast