Russell Brunson’s Biggest Business Mistakes

Today for the very first interview of the Big Business Mistakes podcast, we have the one and only Russell Brunson joining us to share some of his biggest mistakes in his business journey to building ClickFunnels.

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I Can't Believe They Said That:

“L.L.C. is a marriage contract.” -Russell Brunson

“If you're funnel wasn’t working, you would try to fix it. So if your relationship isn’t working, you have to do the same thing.” -Kaelin Poulin

“The skill set that got you to a million bucks gave you enough money to hire the people to give you the skillset to get to ten.” -Russell Brunson

“How much are you capping your business growth by staying in the mindset of I don’t want to pay money for good people.” - Kaelin Poulin

“I think one of the biggest problems we have in entrepreneurship as a whole is that people are typically running from something to peruse entrepreneurship.” -Russell Brunson

Key Moments:

How Russell approaches partnerships after he’s made his first mistakes with them. (01:04)

After learning hard emotional lessons, this is how Russell went about hiring a team the second time. (24:32)

Common mistakes Russell notices when people are trying to scale their businesses. (31:12)

Getting familiar with the concept of “who not the how”. (38:11)

Getting over the trust factor of handing off responsibilities in your business. (42:22)

Russell’s experience working with Brandon and Kaelin. (57:12)

Russell’s Mistakes:

Russell’s Most Expensive Mistake: A partnership mistake that ended up costing close to 20 million dollars.(02:34)

Marketing Mistake: Not being aware of the laws of selling early on. (09:12)

Emotional Mistake: Realizing some friendships aren’t as strong than believed when business got tough and risky. (19:33)

Mistake 4: Not knowing how to properly prioritize your most important personal needs. (51:27)