The Curse of Complexity and Why It's Killing Your Revenues
Big Business Mistakes2 Touko 2023

The Curse of Complexity and Why It's Killing Your Revenues

Complexity is the enemy of success and one of the biggest mistakes a business owner who’s trying to scale makes.

Hit us up on IG! @ladyboss & @realbrandonpoulin

I Can't Believe They Said That:

“You only need one journey to craft.” -BP

“Some of y’all need to stop going to masterminds.” -KP

Business is a game of multiplication not addition.” -BP

“You only need complexity when it’s necessary to grow.” -BP

“The math is the path. The path is the math.” -BP

“All the best businesses are boring.” -KP

Key Moments:

Identifying your hero product. (13:56)

Realizing your customer is on a hero’s journey. (15:48)

Choosing integration over innovation. (20:53)

The contribution margin concept. (26:16)

We think we are adding one thing but it’s really times twelve. (27:41)

The minimum effective dose. (38:41)

The Mistakes:

Offering too many product offerings to our customers leaving them confused and overwhelmed. (02:34)

Knowing how to navigate idea land. (17:27)

Complexity mistakes on the content creation front. (34:25)

Falling victim to the shinny object syndrome. (50:39)

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