The Main Reason Businesses Fail: Tom Shipley's Biggest Retail Mistakes On Amazon, E-comm, and Hiring.

It’s one thing to grow a company to exceed 100 million dollars but it’s another to do it more than four times with more than four different companies. To say the least, Tom Shipley is a beast of an entrepreneur with plenty of experience to share. The gold nuggets are raining from the sky in this one, listen in to collect them all.

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Tom Shipley’s Bio:

• Part of Isrrael’s Defense Special Forces
• Launched Keranique, which is now the #1 hair regrowth brand for women in America with over $630 M in sales through Digital Channels, DRTV, Amazon, HSN, salons and retailers such as Ulta, CVS and Riteaid.
• Grew Hydroxatone to over $1.1bn in sales through digital, DRTV, DR radio and retail distribution in ULTA, HSN and Costco.
• Launched and grew Atlantic Coast Brands’ with no capitol which leverages multi-channel marketing to build iconic beauty brands.

I Can't Believe They Said That:

“Especially when it’s about numbers, patience wins.” -Tom Shipley

“Ask the question, is this a one way door or a two way door?” -Tom Shipley

“I don’t care how much wind you have at your back or how much resources you have. You can’t get away from the scrappiness.” - Tom Shipley

“Don’t let the tail wag the dog.” - Tom Shipley

Key Moments:

How to run promotions without having to discount and de-value your offerings. (18:13)

3 core pillars to identifying an anti-fragile business. (27:03)

The characteristics that kill most companies. (34:53)

What facing the facts of your company publications can do for your company’s growth. (40:09)

The Mistakes:

Mistake 1: Due to major disruptions in the product’s supply chain manufacturing, caution was thrown to the wind and discounted promotions were rolled out. (12:46)

Mistake 2: Hiring team members in a business’s start up phase who have already out grown the start up phase culture before they are hired. (28:49)

Mistake 3: Tom Shipley’s biggest partnership mistakes. (46:18)