Understanding the regenerative potential of tourism, with Michelle Holiday

Today I’ll be kicking off another little series on a topic that’s new to this show, which is regenerative tourism. Both, I and a number of other friends have been noticing a growing animosity and backlash towards tourism in our communities over the last couple of years. It seems that since the rise of short term rentals, and the post COVID surge of travel, we’re hitting a tipping point in what local communities are willing to put up with as more of their culture and ways of life are over run by outside visitors and the industries that cater to them. Now obviously I’m a foreigner to the place where I live, as are many of my friends in different place around the world, so I want to understand this cultural moment from a number of perspectives. One being how people like myself can go beyond the empty promises of sustainable tourism, and visit new places in a way that actually enriches the culture and identity of those locations, and also the other side, where as host communities we can cultivate a relationship and cater to visitors in a way that incentivises this kind of interaction, and goes beyond the extractive tendencies from both sides. Now I’m very new to the nuisances of this topic, but thankfully my friend Charles Van de Kerkhof who has made this topic his specialty for a number of years has been kind enough to connect me to his contacts and guide the questions and concepts in the interviews of this growing series, and you’ll hear from him directly soon enough. Now this first interview will help to set the tone and offer an overview of what we’re trying to explore here, and I feel very fortunate to have gotten a hold of Michelle Holiday to start us off.

Michelle is an author, facilitator, consultant & researcher, who For the past 2 decades, has supported pioneering clients across a range of sectors, including tourism & agriculture, to enable the transition to more regenerative systems and structures. Michelle’s research & experience are brought together in her book, The Age of Thrivability: Vital Perspectives & Practices for a Better World, as well as more than 100 articles on themes of thrivability & regeneration. In this conversation, Michelle and I start by building an understanding of her term, thrivability as a concept that we set as a foundation for potential. We then look at the current paradigm of tourism and how it can erode both the value of the places that host visitors as well as cheapen the experiences that travelers are looking for. Through examples from our own travels and experiences Michelle and I look through examples of tourism interactions from different places and where opportunities may have been missed. We analyse both the perspective of travelers as well as hosts to build on a concept of thrivability for both, and Michelle shares case studies of where community led discussions have unlocked greater potential than what may lie on the surface.

By the end you’ll hear about ideas and advice on how you, either as a visitor or a host, can break free of the common narrative of extractive tourism and begin to cultivate a relationship with the other that can enrich everyone involved, including the local environment.