Digital Marketing Basics Part 1: Understanding CAC, nCAC, LTV

Learn about John Moran’s Google Ads Standard Shopping with Performance Max strategy. The strategy resulted in increased conversion value while lowering CPCs through smart budget allocations and ROAS t...

6 Joulu 20247min

Improve your marketing efforts with this detailed Media Efficiency Ratio (MER) Tracker Sheet. Learn to analyze profitability metrics and track customer behavior across all your digital marketing platf...

29 Loka 202427min

John shares the Meta Ads strategy, which reduced costs by 10% and increased new customer acquisition by 18%. Watch this video to learn about this strategy focused on the ABO approach and how you can a...

25 Loka 202410min

Learn about the importance of helping your clients understand Key Performance Indicators (KPIs) when running Google Ads and Meta Ads. Our experts also talk about the limitations of attribution tools a...

22 Loka 202415min

Learn about the Key Performance Indicators (KPIs) you should share with clients as a digital marketing manager. Our Meta Ads Manager, Nick Ewing, also discusses the challenges and importance of unders...

18 Loka 202414min

Discover the strategies we applied to double a client's return on ad spend (ROAS) after two months while reducing their ad spend by 25%. Our Meta Ads Manager, Jonathan Paquin, shares the strategic adj...

15 Loka 202413min

Learn how we optimized Advantage+ Shopping campaigns that resulted in a 22% increase in sales, a 275% rise in conversion rates, and an increase in new customers. Our Meta Ads Manager, Nick Ewing, reve...

11 Loka 202410min

Our Meta Ads Manager, Nick Ewing, discusses the interdependence of Meta Ads and Google Ads for success. In the case study that Nick shares, the business initially allocated a balanced budget for Meta ...

8 Loka 202411min