145: Enough With These Apostrophes
Smell Ya Later20 Helmi 2024

145: Enough With These Apostrophes

A little chit-chat about scents we've been experiencing lately, including but not Limited Too™:

  • New Fine'ry launches in Target
  • A Flowerbomb flanker that copied Prada's homework
  • Kilian's new diet Princess and toxic masculinity cola scent
  • The new Daisy...flanker?

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Jaksot(230)

189: What went down at our first scent swap?

189: What went down at our first scent swap?

In case you hadn't heard from our last five eps or so, we hosted our first scent swap last week at Talea in Brooklyn. We had 180 RSVPs, 50 swag bags, and a whole lot of perfumes to swap. Here's a litt...

13 Touko 202550min

188: When Rebrands Flop ☹️

188: When Rebrands Flop ☹️

The chat around the frag-o-sphere as of late has been steaming about Boy Smell's big rebrand. It's been called everything from Temu-ified to TikTok-bait. And aside from our thoughts about it (of which...

22 Huhti 202552min

187: How to smell like a music festival 🏁 [feat. Romy Kowalewski of 27 87]

187: How to smell like a music festival 🏁 [feat. Romy Kowalewski of 27 87]

Burnt rubber, absinthe, red pepper, fennel — not the most typical notes you'd find in a perfume, but 27 87 has a clever way of incorporating unexpected things into their very sophisticated, very balan...

15 Huhti 20251h 2min

186: How smart homes smell good

186: How smart homes smell good

We're hosting a Scent Swap at Talea in Williamsburg on May 7th from 6-9 pm. It's free with RSVP. Bring at least one fragrance to swap and enjoy bevs & snacks from our host. If your idea of home frag...

8 Huhti 20251h 13min

185: The computers are smelling [feat. Christophe Laudamiel of OSMO]

185: The computers are smelling [feat. Christophe Laudamiel of OSMO]

The fragrance industry is trotting out AI more and more in new creations and creative development, but when it comes to digitizing smells, OSMO is a Google-born initiative that uses machine learning, ...

1 Huhti 20251h 11min

184: "It's a TikTok rose," and other things we've smelled this week...

184: "It's a TikTok rose," and other things we've smelled this week...

This is what happens when we're left to our own devices in front of two hot mics, a bevy of new scents, and no guest 🙃 [What we smell like today: Bond No. 9 Greenpoint, Phlur Rose Whip] 🌐 Find mor...

18 Maalis 202544min

183: A dupe by any other name would smell as [redacted]

183: A dupe by any other name would smell as [redacted]

Did you know that beneath our noses this whole time, our beloved Bath & Body Works have been releasing their own body mist line of dupery? The collection is a flexible series of scents that go in and ...

11 Maalis 202553min

182: The magic's in the minimalism feat. Maison Louis Marie

182: The magic's in the minimalism feat. Maison Louis Marie

You know their minimalist packaging and their cozy, comforting scents — perhaps most famous being No. 4 Bois de Balincourt, one of the defining sandalwoods of the decade. We have  Marie Du Petit Thoua...

4 Maalis 20251h 7min

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