188: When Rebrands Flop ☹️
The chat around the frag-o-sphere as of late has been steaming about Boy Smell's big rebrand. It's been called everything from Temu-ified to TikTok-bait. And aside from our thoughts about it (of which...
22 Huhti 202552min
187: How to smell like a music festival 🏁 [feat. Romy Kowalewski of 27 87]
Burnt rubber, absinthe, red pepper, fennel — not the most typical notes you'd find in a perfume, but 27 87 has a clever way of incorporating unexpected things into their very sophisticated, very balan...
15 Huhti 20251h 2min
186: How smart homes smell good
We're hosting a Scent Swap at Talea in Williamsburg on May 7th from 6-9 pm. It's free with RSVP. Bring at least one fragrance to swap and enjoy bevs & snacks from our host. If your idea of home frag...
8 Huhti 20251h 13min
185: The computers are smelling [feat. Christophe Laudamiel of OSMO]
The fragrance industry is trotting out AI more and more in new creations and creative development, but when it comes to digitizing smells, OSMO is a Google-born initiative that uses machine learning, ...
1 Huhti 20251h 11min
184: "It's a TikTok rose," and other things we've smelled this week...
This is what happens when we're left to our own devices in front of two hot mics, a bevy of new scents, and no guest 🙃 [What we smell like today: Bond No. 9 Greenpoint, Phlur Rose Whip] 🌐 Find mor...
18 Maalis 202544min
183: A dupe by any other name would smell as [redacted]
Did you know that beneath our noses this whole time, our beloved Bath & Body Works have been releasing their own body mist line of dupery? The collection is a flexible series of scents that go in and ...
11 Maalis 202553min
182: The magic's in the minimalism feat. Maison Louis Marie
You know their minimalist packaging and their cozy, comforting scents — perhaps most famous being No. 4 Bois de Balincourt, one of the defining sandalwoods of the decade. We have Marie Du Petit Thoua...
4 Maalis 20251h 7min
181: Swipe no more: sniff your way to your next match
For those tired of swiping on apps, four artists in London have brought you another sensory option for finding a date: smelling your way to a match. The Scent of Connection is an artist collective fou...
25 Helmi 20251h 8min
