Why Amazon Can’t Crack Grocery and the Rise of Social Commerce with Jason Goldberg, Chief Commerce Strategy Officer at Publicis (Part 2)

In the latest episode of Remarkable Retail, hosts Michael LeBlanc and Steve Dennis kick off with a roundup of the week’s most impactful retail news. They dive into the potential liquidation of Hudson’s Bay Company, examining the challenges the iconic retailer faces amid financial turbulence. With speculation swirling around the sale of HBC’s heritage Stripes brand and the struggle to find buyers for prime real estate, the hosts analyze the ripple effects on Canadian retail.

They also discuss Forever 21’s second bankruptcy filing and probable liquidation, attributing the fast-fashion giant’s downfall to a combination of fierce competition from digital disruptors like Shein and Temu, as well as a reliance on traditional mall-based retailing.

Another key story involves Wayfair’s decision to expand its physical retail presence despite years of online focus. Opening its second large-format store in Atlanta, Wayfair seems to be testing the waters of omnichannel retail, blending digital convenience with tangible customer experiences. The episode also touches on earnings updates from Nike, Williams-Sonoma, and Five Below.

After covering the latest retail news, the hosts continue their engaging conversation with Jason “Retail Geek” Goldberg, Chief Commerce Strategy Officer at Publicis. Goldberg dives into Amazon’s ongoing challenges in breaking into the grocery market despite the tech giant’s e-commerce dominance. Amazon Fresh stores, while improved, still lack a clear competitive differentiator against industry leaders like Walmart. Goldberg notes that despite Amazon’s long-term strategy and willingness to experiment, their grocery ventures remain more experimental than groundbreaking.

Goldberg also explores the evolution of social commerce, with a particular focus on TikTok Shops. Unlike past social selling failures on platforms like Facebook, TikTok Shops have managed to build momentum, but only for specific product categories. Goldberg argues that social commerce’s real value lies not in direct sales but in product discovery. Brands need to adapt by creating content that fosters discovery rather than pushing for immediate transactions.

The conversation also covers the rise of retail media networks, with Goldberg emphasizing Amazon’s transformation into a high-margin ad powerhouse. By monetizing third-party seller ads, Amazon has outpaced traditional retail models in profitability. While Walmart and others are catching up, Amazon’s ability to leverage its marketplace for advertising revenue puts it in a unique position.

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About Us

Steve Dennis is a strategic advisor and keynote speaker focused on growth and innovation, who has also been named one of the world's top retail influencers. He is the bestselling author of two books: Leaders Leap: Transforming Your Company at the Speed of Disruption and Remarkable Retail: How To Win & Keep Customers in the Age of Disruption. Steve regularly shares his insights in his role as a Forbes senior retail contributor and on social media.

Michael LeBlanc is a senior retail advisor, keynote speaker and media entrepreneur. Michael has delivered keynotes, hosted fire-side discussions hosted senior retail executive on-stage in 1:1 interviews worldwide. Michael produces and hosts a network of leading retail trade podcasts, including The Remarkable Retail Podcast, The Voice of Retail The Food Professor, The FEED powered by Loblaw and the Global eCommerce Leaders podcast. He has been recognized by the NRF as a global Top Retail Voice for 2025 and 2025 and continues to be a ReThink Retail Top Retail Expert for the fifth year in a row.