Scott Goodson (StrawberryFrog) & Sherry Graziano (Truist) | Teamwork Builds Great Partnerships
The CMO Podcast26 Maalis 2025

Scott Goodson (StrawberryFrog) & Sherry Graziano (Truist) | Teamwork Builds Great Partnerships

Spring is time for rebirth and renewal…and today’s episode is about a relationship between a client and an agency that embodies continual rebirth and renewal. Jim's guests this week are Sherry Graziano, the EVP, Head of Digital, Client Experience & Marketing at Truist Bank, and Scott Goodson, the CEO and Founder of ad agency StrawberryFrog. Sherry and Scott are longtime partners at Truist, a top 10 US bank headquartered in Charlotte, NC. Truist has a purpose to inspire and build better lives and communities–and they mean that, as you will hear through Sherry and Scott’s stories.

Sherry has been at Truist since 2011; she was part of SunTrust, which became Truist after SunTrust’s merger with BB&T. Scott and his agency have been working with Truist for many years. Many brands switch agencies frequently–this is a story of a client and agency who have learned to work together over the years, and thus discovered the magic of teamwork with a common purpose, common objectives, and a shared ambition. Tune in for a conversation on the playbook for a successful partnership!

---

This week's episode is brought to you by StrawberryFrog and Deloitte.

Learn more: https://strawberryfrog.com/jim

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jaksot(417)

Erika Nardini (Barstool Sports) | Be As Nimble As Possible

Erika Nardini (Barstool Sports) | Be As Nimble As Possible

Erika Nardini is the CEO of Barstool Sports, a sports and pop culture media brand covering daily news and highlights through blogs, videos, social media and podcasts.Founded as a print publication in ...

25 Maalis 20201h 1min

Andrea Zahumensky (KFC ) | How Core Values Impact Profits at KFC

Andrea Zahumensky (KFC ) | How Core Values Impact Profits at KFC

Andrea Zahumensky is an industrial engineer turned marketer. She is the Chief Marketing Officer for KFC where she oversees all marketing initiatives for the restaurant locations around the world. Andr...

18 Maalis 202046min

Jeff Jones & Rick Gomez | The Next Gen CMO Academy

Jeff Jones & Rick Gomez | The Next Gen CMO Academy

In this episode, Jim Stengel sits down with two special guests in front of a live studio audience at Deloitte University! He is joined by President and CEO at H&R Block, Jeff Jones, along with EVP & C...

11 Maalis 202058min

Sarah Flynn (Thirty5 Ventures) | Disrupting the Marketplace with Authentic Storytelling

Sarah Flynn (Thirty5 Ventures) | Disrupting the Marketplace with Authentic Storytelling

Sarah Flynn is the General Manager of Thirty Five Ventures which was co-founded by all-star basketball veteran Kevin Durant, and his manager Rich Kleiman. Thirty Five Ventures serves as the umbrella f...

4 Maalis 202046min

Vinoo Vijay (H&R Block) | Become Customer-Centric

Vinoo Vijay (H&R Block) | Become Customer-Centric

Vinoo Vijay is the CMO of H&R Block, which is one of the largest tax preparation services in the United States and Canada. Before stepping into the CMO role at H&R Block, Vinoo was the CMO of TD Bank,...

26 Helmi 202051min

Jennifer Olsen (UNTUCKit) | Start-Up Marketing Vs Mature Brand Marketing

Jennifer Olsen (UNTUCKit) | Start-Up Marketing Vs Mature Brand Marketing

Jennifer Olsen has had a lengthy career in marketing, working for both start-ups and established brands. She is currently the CMO of UNTUCKit, a clothing company that has reached $200 million in sales...

19 Helmi 202054min

Superbowl LIV Marketing Roundtable Discussion

Superbowl LIV Marketing Roundtable Discussion

On this episode of the CMO podcast, Jim is discussing this year's Super Bowl ads with some of the night's biggest marketers including, Ricardo Marques, the VP of marketing for Anheuser-Busch/InBev, an...

12 Helmi 202049min

Standout Moments of Brand Purpose

Standout Moments of Brand Purpose

On this week's show, we take a look back at some of the standout moments of brand purpose with our past guests. In this episode, we focus on how these leaders convey purpose in their organizations.Ped...

5 Helmi 202040min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
mimmit-sijoittaa
psykopodiaa-podcast
rss-rahapodi
rss-rahamania
herrasmieshakkerit
ostan-asuntoja-podcast
rss-lahtijat
rss-sami-miettinen-neuvottelija
rahapuhetta
rss-sisalto-kuntoon
inderespodi
leadcast
rss-laakispodi
rss-seuraava-potilas
timanttia-hiomassa
rss-juurisyy-johtamisesta-kilpailuetua
rss-vaikuttavan-opettajan-vierella
rss-porssipodi
rss-johtoajatuksia