#29 Leah Tharin - Product Led Growth and Sales
Stellar Work23 Maalis 2025

#29 Leah Tharin - Product Led Growth and Sales

In this episode of the Stellar Work Podcast, Benjamin interviews Leah Tharin, an expert in product-led growth. They discuss the differences between product-led and sales-led growth, the importance of understanding customer needs, and the challenges of transitioning from one model to another. Leah shares insights on cultural differences in sales approaches, metrics for measuring growth, and valuable resources for learning more about product growth strategies.

Leah Tharin

Leah Tharin is an experienced product leader and serial entrepreneur with over two decades in tech and four startups of her own. She currently serves as the interim CPGO at GotPhoto, a Berlin-based scale-up, and advises B2B SaaS companies on achieving sustainable growth by aligning product, sales, and distribution. Previously, she was Head of Product at Jua.ai and Deindeal, and led the core product at Smallpdf, scaling it to over 50 million monthly active users within three years. Leah specializes in product-led growth for scaleups, offering hands-on expertise as an interim executive and advisor.

LinkedIn: ⁠⁠⁠https://www.linkedin.com/in/leahtharin/

Substack:⁠ https://www.leahtharin.com/


Stellar Work:

Check out ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.stellarwork.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ for more information about how evolutionary agile transformations work

Make sure to follow us on your podcast player 🔔 as well as on LinkedIn to never miss out on more content: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/company/stellarwork/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Sponsors:

This podcast is 100% sponsored by me :)

If you need help with you agile transformation and opting for an evolutionary approach seems like something you want to check out, click here and lets meet: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://calendly.com/benjamin-igna-dcs_/30min⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Note:

Stellar Work Podcast hosts and guests may hold assets discussed in this episode. This podcast is not investment advice, and is intended for informational and entertainment purposes only.

You should do your own research and make your own independent decisions when considering any financial transactions.

🤘 Generated Music: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://suno.com/@stellarwork⁠⁠⁠⁠⁠⁠⁠

Chapters

00:00 Introduction to Leah Tharin and Her Work

03:12 Understanding Product-Led Growth vs. Sales-Led Growth

06:06 The Role of Sales in Product Development

08:53 Navigating Sales Strategies in Different Markets

12:13 Cultural Differences in Sales Approaches

14:48 Finding the Balance Between Sales and Product Growth

23:08 Transitioning to Product-Led Growth

31:06 Building a Sales Organization

39:32 Measuring Success in Dual Models

47:25 Resources for Learning Product Growth

50:25 Introduction to Consultancy and AI Insights

Tämä jakso on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi jakso saattaa sisältää mainontaa.

Jaksot(67)

#68 Yevgen Nebesov - The architecture of power

#68 Yevgen Nebesov - The architecture of power

Outcome equals intelligence plus agency. AI is making the first part cheap. Yevgen Nebesov has spent five years mapping the second.Yevgen is a systems architect who watched too many good ideas in his ...

19 Loka 37min

#67 Prateek Karnal - Orchestrating the Agent Army

#67 Prateek Karnal - Orchestrating the Agent Army

Most people lose track at three coding agents. Prateek Karnal runs ten to twenty at once.Prateek built Agent Orchestrator (AO) after working on AI infrastructure at Composio, where the company was alr...

5 Loka 46min

#66 Petra Wille - How to lead a product org in the age of AI

#66 Petra Wille - How to lead a product org in the age of AI

Petra Wille thinks measuring your team's token usage is one of the worst things a leader can do right now. She explains what to measure instead.Petra is a product leadership coach, author of STRONG Pr...

21 Syys 34min

#65 Matt LeMay - The Low-Impact AI Death Spiral

#65 Matt LeMay - The Low-Impact AI Death Spiral

Matt LeMay thought product teams had finally outgrown the feature factory. Then AI handed everyone a faster conveyor belt.Matt is a product consultant and author who has worked with Google, Spotify, a...

7 Syys 39min

#64 Laura Tacho - You weren't measuring well before AI either

#64 Laura Tacho - You weren't measuring well before AI either

AI did not break engineering metrics. It made it obvious that most companies never had any worth trusting.Laura Tacho spent 15 years building developer tools, ran DX as CTO, and now works on developer...

24 Elo 26min

#63 Teresa Torres - Taste won't save your product

#63 Teresa Torres - Taste won't save your product

Teresa Torres calls the "all you need is taste" narrative what it is: Silicon Valley elitism dressed up as product wisdom.Five years after Continuous Discovery Habits, Teresa has gone from product dis...

10 Elo 38min

#62 Barbara Lampl - There is no such thing as AI strategy

#62 Barbara Lampl - There is no such thing as AI strategy

If your leadership is discussing which AI tool to buy, they are having the wrong discussion.Barbara Lampl has built and fixed data and AI strategies for over 20 years. Behavioral mathematician, known ...

27 Heinä 34min

#61 Thomas Dohmke - Let the rebellion begin

#61 Thomas Dohmke - Let the rebellion begin

Thomas Dohmke predicted AI would write 80% of code within five years. The number held. The timeline didn't. It took three.Thomas ran GitHub as CEO through the Copilot years. Now he's building Entire, ...

13 Heinä 44min