EP40: Why does the modern ecommerce marketer suck?

In this episode of The ASOM Pod, the hosts dive deep into the challenges and issues facing modern marketers.

They discuss why many marketers today copy others without critical thinking, the role of creativity in marketing, and the impact of AI tools and agencies on marketing practices.

The episode features a lively debate on topics like whether TikTok is making marketers lazy, if modern CEOs force short-term wins, and if true marketers need to be involved in product design.

The hosts also share practical advice on how to break out of marketing ruts and emphasize the importance of specialization.

Tune in to hear these spicy takes and more!

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Big shoutout to our sponsors who make this podcast possible!

Omnisend — With 125,000+ eCommerce merchants, Omnisend is the all-in-one email & SMS marketing platform built to deliver seamless, personalized experiences with ease. Learn more at https://www.omnisend.com/

Nacelle — Transform your eCommerce store with AI-powered product recommendations that understand your customers’ actual behaviors, not just their purchases. Learn more at https://www.nacelle.com

Workspace6 — The best community for 7, 8 & 9 figure+ eCommerce operators. Why struggle alone? Other founders have already solved your biggest challenges. Learn more at https://www.workspace6.io

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00:00 Introduction: The Pitfalls of Copying Marketing Strategies

00:56 Fun Banter: Movie Roles and Office Humor

03:04 Podcast Kickoff: Welcome to The Awesome Pod

05:57 Discussion: Why Modern Marketers Suck

06:10 Debate: Are Marketers Out of Fresh Ideas?

08:16 Critical Thinking in Marketing: A Lost Art?

13:39 The Role of Creativity in Marketing

21:12 The Impact of AI and Automation on Marketing

23:33 The Importance of Proper Education and Training

26:18 The Smartest Marketers Go Solo

27:50 Content Farms and Mediocre Content

32:24 Listener Feedback and Video Breakdowns

33:03 E-commerce Brands and Differentiation

35:17 The Importance of Copywriting

37:25 AI in Marketing

40:05 Hot Takes on Modern Marketing

46:17 Solutions for Modern Marketers

54:11 Buy or Sell: Marketing Insights

58:35 Conclusion and Next Episode Teaser

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