10. Lesley Pinder – How to improve the supporter experience through better insight

10. Lesley Pinder – How to improve the supporter experience through better insight

At the heart of most fundraising success stories you find that the fundraiser(s) worked hard to better understand the supporter’s world. And unless you strive to understand and appreciate your supporters’ situation, it’s very difficult to consistently create great experiences. But doing this in practice is not always easy for busy fundraisers in busy charities. In this episode of the Fundraising Bright Spots podcast, Rob Woods talks to the Lesley Pinder who knows a great deal about the skills, issues and processes involved in gathering meaningful insight to improve the success of fundraising projects. Lesley is the Head of Supporter Experience at the British Red Cross and in this conversation she shares various distinctions she has made, including a clear three step process which makes insight-gathering easier to organise; she explains why we need to let go of the idea that there is ever one right answer and she explains several practical tactics you can use to better understand your own charity’s supporters.

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Jaksot(197)

When Funders Say No: Shamime's Answer

When Funders Say No: Shamime's Answer

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5 Elo 28min

Be Bold, Take Risks: Why It Pays Off in Fundraising, with Chris Murphy

Be Bold, Take Risks: Why It Pays Off in Fundraising, with Chris Murphy

Fundraising can feel safer when we stick to what's tried and tested, but is that quietly holding us back? In this episode, Chris Murphy, Director of Fundraising at Maggie's, shares five principles tha...

2 Heinä 27min

You're Not the Only Imposter in the Room, with Lara Roche

You're Not the Only Imposter in the Room, with Lara Roche

Most fundraisers and leaders have experienced it – the feeling sometimes that you’re not quite good enough, or that it’s only a matter of time before someone finds you out. It’s uncomfortable, and it ...

10 Kesä 30min

Relight Your Fire: Purpose, Passion and Power, with Esther Kwaku.

Relight Your Fire: Purpose, Passion and Power, with Esther Kwaku.

If your fire has dimmed a little lately, you're not alone and this episode is for you. Esther Kwaku shares powerful questions to help you get unstuck, reconnect with your why, and bring more joy and p...

27 Touko 23min

196. Calm Under Pressure: How to Run an Emergency Appeal, with Kusalaraja

196. Calm Under Pressure: How to Run an Emergency Appeal, with Kusalaraja

When Future Dharma faced a £90,000 shortfall and possible closure, fundraising and communications director Kusalaraja had to act fast. And yet he found that what made all the difference was resisting ...

14 Touko 17min

195. Fortune Favours the Bold Fundraiser, with Ben Swart

195. Fortune Favours the Bold Fundraiser, with Ben Swart

That voice in your head - the one that says we don’t really stand a chance - is understandable but often wrong. And all too easily it creates a self-fulfilling prophecy.  Bright Spot trainer Ben Swart...

29 Huhti 24min

194. Why Giving Days Keep on Giving, with Mel Bushell

194. Why Giving Days Keep on Giving, with Mel Bushell

If you've ever wondered whether a Giving Day might work for your organisation — or how to make an existing one even better — this is the episode for you.Mel Bushell is Director of Development at Winch...

9 Huhti 28min

193. Small Shifts, Big Results, with Sarah Pryer

193. Small Shifts, Big Results, with Sarah Pryer

Relatively small shifts in what you say, and how you say it, lead to big differences in your fundraising results. Rob has always been fascinated by these distinctions and how they affect your applicat...

11 Maalis 34min

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