25. Emily Casson – Effective digital fundraising strategies during the pandemic

As most people have spent more time looking at their phones and tablets than ever before in recent months, digital fundraising has become more important than ever. If you’re a regular listener to this podcast, you’re probably already aware of the phenomenal track record achieved by Cats Protection in digital fundraising over the last few years, and Emily Casson’s down to earth approach which has helped achieve it. Emily is the charities’ Digital Marketing Manager and in episodes 15 and 16, she explained the strategies that have helped continue to grow, winning awards along the way. Her over-arching approach is ‘think big, start small, scale quickly or fail fast.’ This philosophy has continued to generate results during the last few months. So in this episode, I sought Emily’s advice on what charities of any size can be doing in terms of digital fundraising during the pandemic. Emily shared her advice on a range of topics, including Facebook advertising – in April her charity saw total donations quadruple in this area – as well as email and Facebook Lives. If you’d like more powerful strategies to help you raise funds during the pandemic, then do check out my new free E-book: Power Through The Pandemic – Seven ways to raise high value income, even now. You can download it for FREE here: brightspotfundraising.co.uk/power If you found Episode 25 helpful, please do subscribe today, so you won’t miss out on all the other episodes we’ve got lined up; and also, I’d be really grateful if you could take a moment to share it on with your colleagues or on social media. Thank you! If you want to get in touch, Emily and I would love to hear from you – we’re both on Linked In, and on twitter Emily is @EmilyCasson and I’m @woods_rob.