30. Lucy Squance – Partnering with another charity

Given the events of 2020, most charities are now thinking more radically about their strategies than ever before. And one option to consider for certain projects is partnering with another charity. In this episode I share an interview I conducted in the summer of 2019 with Lucy Squance, Director of supporter-led fundraising at Alzheimer’s Research UK (ARUK). The subject of our discussion is Dementia Revolution, a collaboration between ARUK and the Alzheimer’s Society, and in particular the record-breaking partnership they achieved with Virgin Money for the London Marathon 2019. Lucy explains that through this collaboration they were able to smash their targets (including, £3.6 million was raised) and achieve other goals they would not have been able to do on their own, so the hard work and risk in working together clearly paid off. In case you are now considering a collaboration, or realise that sooner or later, joining forces with another charity might be the right strategic choice for you, I hope you find value in Lucy’s exploration of the journey and the key lessons she and her colleagues learned. If you’d like more powerful strategies to help you raise funds during the pandemic, then there are lots of different approaches in my new free E-book: Power Through The Pandemic – Seven ways to raise money with major donors, corporates and trusts, even now. You can download it for FREE here: www.brightspotfundraising.co.uk/power If you want to share your ideas about collaborations, or share this episode because you think it will help others – THANK YOU VERY MUCH! - we are both on Linked In and on twitter, where Lucy is @lucysquance and I am @woods_rob. Or do drop me a message via my website - www.brightspotfundraising.co.uk - I’d love to hear from you.