51. Using online events to inspire high value giving, with Julide Troedson

51. Using online events to inspire high value giving, with Julide Troedson

As other income streams have been hit, high value fundraising has become more important than ever for many charities. But amidst all the challenges of the pandemic, how do you deepen relationships and inspire people to donate? One charity that has tried a range of tactics in high value fundraising this year, with great success, is St John’s Ambulance. In this episode, I share an interview with Julide Troedson, who heads up the team that looks after philanthropy, partnerships and special events. Our conversation includes Julide’s to story-telling, stewardship and conversations with supporters. And we explore how the charity created an unusually successful on-line fundraising event that inspired generous donations as well as stronger relationships. If you want to get in touch or share this episode, we’d love to hear from you – we’re both on linked in, and on twitter Julide is @JulideTroedson and I’m @woods_rob. If you find this episode helpful, please subscribe to the podcast today, so you don’t miss out on all the other episodes we have planned to help charities raise funds successfully during the pandemic. To find out more about our training courses, coaching and Bright Spot Members Club for fundraisers, go to www.brightspotfundraising.co.uk.

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Jaksot(196)

Be Bold, Take Risks: Why It Pays Off in Fundraising, with Chris Murphy

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You're Not the Only Imposter in the Room, with Lara Roche

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10 Kesä 30min

Relight Your Fire: Purpose, Passion and Power, with Esther Kwaku.

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27 Touko 23min

196. Calm Under Pressure: How to Run an Emergency Appeal, with Kusalaraja

196. Calm Under Pressure: How to Run an Emergency Appeal, with Kusalaraja

When Future Dharma faced a £90,000 shortfall and possible closure, fundraising and communications director Kusalaraja had to act fast. And yet he found that what made all the difference was resisting ...

14 Touko 17min

195. Fortune Favours the Bold Fundraiser, with Ben Swart

195. Fortune Favours the Bold Fundraiser, with Ben Swart

That voice in your head - the one that says we don’t really stand a chance - is understandable but often wrong. And all too easily it creates a self-fulfilling prophecy.  Bright Spot trainer Ben Swart...

29 Huhti 24min

194. Why Giving Days Keep on Giving, with Mel Bushell

194. Why Giving Days Keep on Giving, with Mel Bushell

If you've ever wondered whether a Giving Day might work for your organisation — or how to make an existing one even better — this is the episode for you.Mel Bushell is Director of Development at Winch...

9 Huhti 28min

193. Small Shifts, Big Results, with Sarah Pryer

193. Small Shifts, Big Results, with Sarah Pryer

Relatively small shifts in what you say, and how you say it, lead to big differences in your fundraising results. Rob has always been fascinated by these distinctions and how they affect your applicat...

11 Maalis 34min

192. Tenacious Fundraising: How to Keep Going When Funders Keep Saying No, with Sarah Tavener

192. Tenacious Fundraising: How to Keep Going When Funders Keep Saying No, with Sarah Tavener

Every fundraiser knows the sting of a donor saying “no.” An invaluable skill is knowing when to step back and when to learn, adapt and try again. In this encouraging conversation, Sarah Tavener, Head ...

27 Helmi 28min

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