114 Why more traffic doesn't always mean more sales | Podcast with Lashay Lewis

Lashay Lewis is helping SaaS companies develop a content marketing strategy for their team that drives inbound leads. Furthermore, she can help your team achieve content marketing and sales alignment, cure the "content chaos" in your team and align them on priorities, and show clear reporting that content marketing is directly producing demo signups. Connect with Lashay 👇 Authority Plug: https://authorityplug.com LinkedIn: https://www.linkedin.com/in/lashaylewis Tekpon is a SaaS marketplace born out of the genuine desire to help people change how they consume and purchase software products and services. Tekpon has behind a team of enthusiastic tech lovers whose main goal is to help users boost their lives and businesses with the right software. Connect with Tekpon ⚡ Website: https://tekpon.com SaaS Entrepreneurs & Startups: https://www.facebook.com/groups/tekpon Listen to the podcast 🎧 Spotify: https://open.spotify.com/show/0sf7X3sC8Pg8gzpphTYxgi Apple Podcasts: https://podcasts.apple.com/us/podcast/tekpon-saas-podcast/id1637493062 The topics we've discussed 🕐 00:00 Intro 00:17 What is Authority Plug? 00:30 How do you help B2B SaaS companies? 01:10 What services do you offer? 01:37 How many content writers do you need? 01:57 Biggest mistakes SaaS companies make with Content Marketing 02:35 Things SaaS companies are great at 03:17 The right way to start content marketing 04:27 When should you hire an agency 05:20 Why did you choose to work as an independent consultant? 06:00 What content marketing agencies get wrong 07:23 Why AI will replace low-level writers 10:00 Why did you choose B2B SaaS? 11:18 Favorite SaaS product 12:22 Advice for starting content writers 13:53 How important was LinkedIn for finding clients? 14:00 Customer success story 16:45 Why most agencies are reporting traffic instead of pipeline 18:55 Outro