138 How to unlock the full potential of your SaaS business | Podcast with Wolter Rebergen - Younium

Younium is a subscription management platform for running a scalable subscription business. It enables subscription billing, revenue recognition, and more. Today's subscription businesses face unique challenges in managing product and service portfolios, billing solutions, financials, and customer databases. Now your growing business can have full control of subscriptions, more easily implement scalable processes, and harness more accurate metrics - meaning you spend less time on manual administration and never miss an opportunity to secure revenue. Connect with Wolter 👇 Younium: https://www.younium.com LinkedIn: https://www.linkedin.com/in/wolterrebergen Tekpon is a SaaS marketplace born out of the genuine desire to help people change how they consume and purchase software products and services. Tekpon has behind a team of enthusiastic tech lovers whose main goal is to help users boost their lives and businesses with the right software. Connect with Tekpon ⚡ Website: https://tekpon.com SaaS Entrepreneurs & Startups: https://www.facebook.com/groups/tekpon Listen to the podcast 🎧 Spotify: https://open.spotify.com/show/0sf7X3sC8Pg8gzpphTYxgi Apple Podcasts: https://podcasts.apple.com/us/podcast/tekpon-saas-podcast/id1637493062 The topics we've discussed 🕐 00:00 Intro 00:13 What is Younium? 00:26 The problem with custom subscriptions 00:57 Younium features 01:16 Who can use the product? 01:38 Favorite success story 02:30 Most important SaaS metrics to track 03:35 Why the SaaS magic number is so important 05:40 LTV:CAC 06:40 Start tracking from day 1 07:10 Younium integrations 08:58 Younium pricing 10:08 Why their pricing will be public 10:44 How do you differentiate in this competitive space? 11:37 When did you join the company? 11:47 The founding story of Younium 14:10 Employee number 13 14:35 What is the Younium culture? 15:55 How Younium is getting the most out of SaaS events 18:00 Upcoming funding news 18:28 Subscription management is starting to be seen as a necessity 20:22 Biggest mistake 21:33 Most successful GTM strategy 22:45 What is the vision for Younium? 23:33 What do you actually do as the commercial director? 24:35 How did you start your career? 26:05 Why joining a startup is the best way to grow 27:45 Favorite SaaS 28:35 Outro