Power Players with Brian Sozzi28 Maalis 2025

Build-a-Bear CEO on reinvention and Trump tariffs

Many mall-based retailers are struggling amid the shift to online shopping. Build-a-Bear (BBW), founded in 1997, isn't one of them. The retailer is making money, opening new stores, and has seen its stock price surge 2,200% in the past five years. So what’s the company’s secret ingredient? Yahoo Finance Executive Editor Brian Sozzi sits down on the Opening Bid podcast with Build-a-Bear CEO Sharon Price John. John has been one of the longest-serving CEOs of a public company, leading Build-a-Bear since 2013. During that stretch, she has pushed the mall-based retail chain to close to 600 locations worldwide. The company is doubling down on international store openings and innovative new stuffed animals. Despite the efforts, the company could see its profits clipped by the Trump administration’s tariffs. Build-a-Bear gets close to 50% of its costs of goods sold from China. Will the toymaker be forced to jack up prices on cash-strapped consumers? John shares her perspective. Yahoo Finance's Opening Bid, brings you a high-octane take on the freshest analyst calls, wildest stock moves and shrewdest commentary in the business world. Executive Editor Brian Sozzi puts Wall Street's finest through their paces in this essential conversation for every investor - before the stock market opens. Find this episode's transcripts and more episodes of Opening Bid at http://finance.yahoo.com/videos/series/opening-bid/. Thoughts? Questions? Fan mail? Email us at yfpodcasts@yahooinc.com. Yahoo Finance's Opening Bid is hosted by Brian Sozzi, and produced by Langston Sessoms Learn more about your ad choices. Visit megaphone.fm/adchoices

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