Sam Stephenson - The journey of designing an AI product
Dive Club 🤿28 Maalis 2025

Sam Stephenson - The journey of designing an AI product

I use Granola every single day and it’s quickly become a beloved product in the tech community.

But it was a winding journey to get there…

So in this episode their co-founder and designer, Sam Stephenson, gives a behind-the-scenes of what it was like going 0 → 1 with Granola:

  • How to navigate the idea maze for an AI product
  • What Sam has learned about prompt engineering
  • What it takes to succeed as an early stage startup designer
  • How they arrived at Granola’s breakthrough interaction pattern
  • A glimpse of Granola’s future product roadmap and teams strategy
  • The piece of advice that reshaped how they think about onboarding
  • a lot more

If you liked this episode then you’ll enjoy the interview with Colin Dunn (co-founder and designer of Visual Electric)

Jaksot(185)

Balint Orosz - What it takes to design an award-winning product

Balint Orosz - What it takes to design an award-winning product

What does it take to create a product worthy of winning Mac app of the year?I interviewed the founder of Craft Docs, Balint Orosz, to find out…So this episode is a deep dive into how they work and wha...

24 Tammi 202552min

How to increase your influence as a designer 💡

How to increase your influence as a designer 💡

I’ve interviewed a lot of staff designers to figure out what it takes to have real influence at companies like Shopify, Github, Airbnb, etc.One thing is clear… if you want to make strategic impact as ...

21 Tammi 20259min

Catt Small - How to influence and lead as a staff designer

Catt Small - How to influence and lead as a staff designer

How do the best staff designers influence and lead as individual contributors?I interviewed Catt Small to answer that question and it turned into one of the most practical episodes yet. She pulls from...

17 Tammi 202552min

How to get hired by the best teams 💡

How to get hired by the best teams 💡

What are the best teams looking for in design candidates?That’s become one of my favorite questions to ask so this episode shines a light on some of those traits and what you can do to stand out.It in...

14 Tammi 202511min

Tyler Angert - The rise of spontaneous software

Tyler Angert - The rise of spontaneous software

This week’s episode is with Tyler Angert who was the first design hire at Replit. So we get a behind-the-scenes look at what it’s like designing for a hyper growth startup. However in early 2024, Tyle...

8 Tammi 202548min

You’re an AI product designer now 💡

You’re an AI product designer now 💡

I’m designing a new product and a few months ago I would’ve confidently said it’s not an AI product. But I was wrong.This new technology creates endless opportunities… we just have to be able to see w...

6 Tammi 20259min

Mike and Chara Smith - Designing for the love of the game

Mike and Chara Smith - Designing for the love of the game

I’ve followed Mike Smith ever since he designed the Perplexity brand identity and quickly realized he’s one of the most creative designers I’ve ever seen. Turns out his wife Chara is a positioning mas...

3 Tammi 202557min

Thinking like an engineer is a super power for designers 💡

Thinking like an engineer is a super power for designers 💡

Being able to think like an engineer helps you collaborate with developers more effectively, design UIs that make sense, and empowers you to build your ideas with AI tools like v0, Claude, etc.So this...

30 Joulu 202410min