Sam Stephenson - The journey of designing an AI product
Dive Club 🤿28 Maalis 2025

Sam Stephenson - The journey of designing an AI product

I use Granola every single day and it’s quickly become a beloved product in the tech community.

But it was a winding journey to get there…

So in this episode their co-founder and designer, Sam Stephenson, gives a behind-the-scenes of what it was like going 0 → 1 with Granola:

  • How to navigate the idea maze for an AI product
  • What Sam has learned about prompt engineering
  • What it takes to succeed as an early stage startup designer
  • How they arrived at Granola’s breakthrough interaction pattern
  • A glimpse of Granola’s future product roadmap and teams strategy
  • The piece of advice that reshaped how they think about onboarding
  • a lot more

If you liked this episode then you’ll enjoy the interview with Colin Dunn (co-founder and designer of Visual Electric)

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