What to Do if Your Google Ads Campaign Is Not Converting on Cold Terms - Part 2
John Moran, our Senior Client Strategist, continues to dig deep into the Google Ads account that hasn't been converting on cold terms. He doesn't analyze the Performance Max campaign, which only converts on brand terms. He also analyzes their YouTube ad sequence campaigns that don't seem to be getting any sales. He also dives into the important metrics to cover, attribution, and all the traffic sources. Listen to this episode now and discover John's recommended strategies for better targeting and traffic quality to improve overall campaign performance. If you haven't seen Part 1 yet, watch it here: • 🧐 What to Do if Your Google Ads Campa... PS: This episode is from a recent internal Solutions 8 training. Learn about the Solutions 8 Digital Marketing Services here: www.sol8.com/digital-marketing-services 0:00 Intro0:32 What to Do if Your Google Ads Campaign Is Not Converting on Cold Terms - Part 25:42 Check all ad spend in all traffic sources10:42 Considering the time lag with conversions and conversions (by conv. time)15:46 John’s SOP when running YouTube ad sequence campaigns👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/ 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: <a...
17 Kesä 202414min
What to Do if Your Google Ads Campaign Is Not Converting on Cold Terms - Part 1
John Moran, our Senior Client Strategist, analyzes a Google Ads account that hasn’t been converting on cold terms, and is only converting on brand terms. Learn more about John's process of analyzing why this is happening.In this episode, John also emphasizes the importance of analyzing various channels, tracking conversion paths accurately, and understanding the customer journey to improve conversion rates. Listen to this episode to learn how to optimize your Google Ads campaigns if you're having trouble converting cold traffic and watch out for Part 2 for the continuation of how John troubleshoots the account.PS: This episode is from a recent internal Solutions 8 training. Learn about the Solutions 8 Digital Marketing Services here: www.sol8.com/digital-marketing-services 0:00 Intro0:15 What to Do if Your Google Ads Campaign Is Not Converting on Cold Terms3:34 Checking channels7:07 SMs is the worst for attribution12:51 Check customer geography and learn more18:00 Reviewing attribution sources👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/ 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: <a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbC1LdkdmQXJ1RFJVZVlHeVNWUGZ1cXpuU01zQXxBQ3Jtc0ttd2hsWW95aVg4Q1FGenpBTGZlVzg0MExxVTlpaG5PZWkyTjRQMWlKeVJWdG1NazVmNlJfU2xzZFd5dWNjTjYxUXEwd2F0eTN4TGVvY3ZaaVB0RkNVOG9rVEl6Rjh3dXAxNDRKaUZLQkVXOEZQd2ZrUQ&q=https%3A%2F%2Fwww.amazon.com%2Fdp%2FB0BWSNLNRN&v=IZqO_erUEig" rel="noopener noreferrer"...
15 Kesä 202415min
Google Ads Strategy Using AI To Outrank The Biggest Competitors
Discover how we used AI to spike up our Google Shopping Ads until they outranked the biggest competitors.Regina Bellows sits down with Glen Wilson as he reveals how the AI tool called FeedGen achieved significant improvements in competitive visibility and ad performance for his clients' campaigns. FeedGen utilizes generative AI to optimize titles, descriptions, and attributes of products in shopping feeds, ultimately improving visibility in the auction and increasing exposure. This is a tool we’re now going to integrate here in Solutions 8 and it’s the same tool Google uses for their shopping ads! Learn more about it now by listening to this episode.GitHub link: https://github.com/google-marketing-s... Learn more about the new Solutions 8 Digital Marketing Services here: https://sol8.com/digital-marketing-se... 0:00 Intro0:32 Google Ads Strategy Using AI To Outrank The Biggest Competitors2:40 What is FeedGen?9:28 FeedGen updates and info12:20 FeedGen template sheet19:08 Success with FeedGen25:11 Checking spend, revenue, and MER28:13 Utilizing FeedGen for Solutions 8🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: https://www.amazon.com/dp/B0BWSNLNRN This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: <a...
13 Kesä 202425min
The Move to a One-Click World and How It’s Changing the Agency Space
Kasim sits down with Nathan Perdriau, Co-Founder and Head of Paid Media at Blue Sense Digital, to discuss the challenges and implications of moving towards a one-click world in digital advertising. They also talk about the phantom recession no one seems to be talking about and their predictions and advice for the future as agency owners.Listen to this episode to learn more about: - The shift towards automation- Understanding KPIs and financial metrics to improve strategy- Operational issues faced by businesses- Actions to avoid during this phantom recessionConnect with Nathan Perdriau and Blue Sense Digital here:Blue Sense Digital website: https://www.bluesensedigital.com.au/Nathan on LinkedIn: / nathan-perdriau YouTube channel: / @bluesensedigital Podcast: / @blues-brothers-podcast 0:00 Intro0:32 The Move to a One-Click World and How It’s Changing the Agency Space3:42 How Google maximizes revenue10:19 Considerations and KPIs for making strategic decisions 17:50 The viability of a business is dependent upon CAC and the issues faced by businesses24:09 Looking into the future, considering the current economic climateLearn more about the new Solutions 8 Digital Marketing Services here: <a...
11 Kesä 202424min
Is Google Controlling Your Brand Messaging?
Jason MacLean, one of our dedicated Client Managers, reveals how Google might be controlling your brand messaging with its automatically created assets feature. Learn more about what this feature is, its pros and cons, where you can turn it on and off, and if it’s something we use for our clients here in Solutions 8.Learn more about the new Solutions 8 Digital Marketing Services here: https://sol8.com/digital-marketing-se... 0:00 Is Google Controlling Your Brand Messaging?1:05 Pros of using automatically created assets3:25 Cons of using automatically created assets5:59 Should you turn on the automated assets feature?7:46 Exploring the feature💣 The Ultimate Guide to Google Ads for 2023: • The Ultimate Guide to Google Ads for ... 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: https://www.amazon.com/dp/B0BWSNLNRN This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 💰 Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost! Visit https://www.starterppc.com for more information. 🚀We have dozens of free resources,...
9 Kesä 202410min
Kasim’s Embarrassing Confession and the New Solutions 8
Listen this candid conversation between Kasim and Caden discussing Kasim's embarrassing confession, the challenges Solutions 8 and other businesses are currently facing, and the economic state no one seems to be talking about. They also reveal how Solutions 8 is adapting and transforming to cope with the economy and the ever-changing world of digital marketing.Dive deep into the difficult topics - client loss, economic pressures, the complexities of modern marketing, and business survival. Listen to this episdoe now.Learn more about the new Solutions 8 Digital Marketing Services here: https://sol8.com/digital-marketing-se... Related videos:🥇 The Secret to Solution 8's Success: 17 Lessons in 17 Years: • 🥇 The Secret to Solution 8's Success:... 🔥 Google Ads Mastermind: How to WIN the Battle Against Google: • 🔥 Google Ads Mastermind: How to WIN t... Meta + Klaviyo + Google Ads Marketing: • Meta + Klaviyo + Google Ads Marketing The Google Ads Mastermind: https://youvsgoogle.com/offer0:00 Intro0:38 Kasim’s Embarrassing Confession and the New Solutions 8!3:23 The Evolution of Solutions 8's Business Model9:17 The Need for a Full-Funnel Approach13:19 Economic State No One Seems to Be Talking About19:25 Digital Marketing Is Now Very Sophisticated21:45 The New Solutions...
7 Kesä 202422min
Middle-Of-Funnel Facebook Marketing That Works: Using the Solutions 8 Matrix Method
Dan and Glen share how the Solutions 8 Matrix System can boost the effectiveness of your Middle-of-Funnel Facebook marketing. After incorporating the matrix into your Top-of-Funnel marketing, you'll notice that boosting your audience targeting, ad content, and engagement strategies to drive awareness and warm leads has never been better. If you haven't seen the video for the Top-Of-Funnel campaign setup using the Solutions 8 Matrix System, you can watch it here: • 💰 The Most Effective Facebook Top-Of-... Now that things are off to a good start, it's time to nurture the targeted audience and gain their trust with the help of the Solutions 8 Matrix System for your MoF Facebook marketing.Our Specialists Manager, Glen Wilson, and our Facebook Ads and Klaviyo expert, Dan Nikas, show you just how to do that. They also emphasize the importance of creating tailored content for the MoF stage and educating the audience about the products and how they solve specific problems. They also highlight why you should retarget audiences who have already shown interest in the brand since they are more likely to convert into customers. Watch this video now to learn more.More videos on Meta + Klaviyo + Google Ads Marketing: • Meta + Klaviyo + Google Ads Marketing Learn more about the new Solutions 8 Digital Marketing Services here: https://sol8.com/digital-marketing-se... 💣 The Ultimate Guide to Google Ads for 2023: • The Ultimate Guide to Google Ads for ... 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: https://www.amazon.com/dp/B0BWSNLNRN This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: <a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbXJGXzZBRURVVkFqbnV0V0FGb2VYZjhZZmV0UXxBQ3Jtc0tsRWhTNk9sQmVHZ1BSSVVlc2gxYUxEUkE2RXJZVVJDM1NlaEpkSUp6STZpVWc1b01WU2NldF92aGZiYmRYQ1NmLWtPeUtOc21TZzloWW40UFR1dTN1OG02N3FyTlJ0b2NoeURaY3dMZ09iRzZfR2tsaw&q=https%3A%2F%2Fsol8.com%2Fperformance-max%2F&v=kf3nGYbZgtM"...
5 Kesä 202424min
The Most Effective Facebook Top-Of-Funnel Campaign Setup Using the Solutions 8 Matrix System
Learn how to set up the most effective Facebook Top-of-Funnel (ToF) campaign with Glen and Dan.Our Specialists Manager, Glen Wilson, sits down with our Facebook Ads and Klaviyo expert, Dan Nikas, to share how the power of the Solutions 8 Matrix System can optimize your Facebook ToF campaigns for success.Discover how the matrix can help boost your audience targeting, ad content, and engagement strategies to drive awareness and warm leads. With real account examples and expert advice, discover how this strategic approach to Facebook ads is a game-changer in the world of digital marketing.Related videos:💰 Maximizing Profits with the New Solutions 8 Services: Google Ads + Facebook Ads + Klaviyo: • 💰 Maximizing Profits with the New Sol... 🔥 The 7-Step Email System Working with Meta and Google Ads: • 🔥 The 7-Step Email System Working wit... More videos on Meta + Klaviyo + Google Ads Marketing: • Meta + Klaviyo + Google Ads Marketing Learn more about the new Solutions 8 Digital Marketing Services here: https://sol8.com/digital-marketing-se... 0:00 Intro0:18 The Most Effective Facebook TOF Campaign Setup Using the Solutions 8 Matrix System5:18 Setting up ToF campaigns with the Facebook eCommerce Ads Matrix11:14 Ad account examples and case studies18:33 Allowing the algorithm decide ad budget allocation24:01 What to look forward to in the next video27:03 Bloopers💣 The Ultimate Guide to Google Ads for 2023: <a href="https://www.youtube.com/playlist?list=PLpSgV5gCkUvh-nIFZ_pmjofS0jjNNQhhX" rel="noopener noreferrer"...
3 Kesä 202421min
