Digital Marketing Basics Part 2: Understanding Return on Ad Spend (ROAS)

Michael Nadalin of Market Lead is back on The Daily Google News! And this time, he's here to share his one-page Performance Max guide to help beginners build a market-dominating campaign in just 25 minutes.In this episode, Kasim dissects Michael's one-page Performance Max guide for beginners and compares it to the Solutions 8 PMax SOP. They also answer the most frequently asked questions about Google Ads Performance Max, and more:The impact of Google Ads having a very low margin of errorHow Michael managed to scale up to 120k with only one asset group in one Performance Max campaignWhy there will be a decline as more people adopt Performance MaxThe importance of privacy policies Why Youtube Ads is the most underutilized ad network that is yet to be untapped into00:00 Michael Nadalin shares the strategies he’s learned after spending more than $52,000,000 in ads01:34 Should you run Google Ads on your own?06:20 Every marketer is just a failed entrepreneur10:42 Focus on that one thing you're good at and strive to be the best at it17:30 Performance Max has the most intrusive targeting options24:51 Why Google seems like an innocent search engine31:19 Michael Nadalin's One-Page Performance Max Guide (For eCommerce)36:36 Set up one Performance Max campaign with ONE asset group?40:19 Will better videos and creatives for PMax affect conversions?43:13 Bidding strategy and setting up tROAS47:34 Audience signals, creative, and copy50:09 Performance Max optimization and the Google Ads learning period56:26 The insights tab and the importance of understanding when and how to segment58:32 How to scale your Performance Max campaign 1:01:21 The common mistake Kasim and Michael see in the accounts they take over1:03:07 The common misconceptions about Google Ads1:04:12 The easy setting changes Kasim and Michael always spot and dress first1:05:18 The biggest changes in Google Ads in the last 12 months1:05:54 What could kill Google?1:07:20 Making YouTube Ads workMichael Nadalin on LinkedIn: https://www.linkedin.com/in/michaelna...Download Michael Nadalin's One-Page Performance Max Guide (For eCommerce) for FREE: https://marketlead.com.au/pmaxRelated Videos:Part 1: 💸 Michael Nadalin Shares the Strategies He’s Learned After Spending More Than $50,000,000 in Ads! https://youtu.be/dINsnpMFy2cWhy Retention Is MY #1 Key Performance Indicator (KPI): https://youtu.be/Z3dFcKuXJfc🪨 Fraudulent Traffic Is Way More of a Problem Than We Thought! Here’s How to Fix It: https://youtu.be/nXr19dQ6LN4YouTube Ads Beat Facebook Ads Every Time! (With Aleric Heck of AdOutreach):...

22 Heinä 20221h 5min

More economists are becoming convinced that a recession is likely to hit in 2023. But will Google continue to be as resilient to recessions as it was during the Great Recession of 2008 and the Pandemic Recession of 2020?

20 Heinä 202219min

With Performance Max, you’re not just dealing with one but seven networks: YouTube, Display, Search, Apps, Discover, Gmail, and Maps. So what do you do if you want to focus your spend on networks where you're sure to get more conversions? In this video, our Google Ads strategists, Usama, Efe, and Onkar, share how you can steer your Performance Max campaigns to your preferred networks. This way, you can spend on the networks that convert or try experimenting to see which networks your target audiences are mostly on. They also share their thoughts on replacing your Smart Shopping campaigns with Performance Max retail campaigns, and how you can calculate how much your Performance Max campaign is spending on YouTube.00:00 How to steer Performance Max to the network you want 01:30 Performance Max steals from other campaigns, but you can use this knowledge to your advantage6:37 What you can do if your PMax ads are pushed to the wrong network10:23 Smart Shopping campaigns to Performance Max retail campaigns12:08 How to calculate how much your Performance Max campaign is spending on YouTubeThis ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max?https://youtube.com/playlist?list=PLp...🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw 🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:https://youtu.be/9TziUBrF_hs Apply here: https://sol8.com/apply/ 💯 The Ultimate Guide to Google Ads for Lead Generation:https://sol8.com/google-ads-lead-gene......

16 Heinä 202212min

John shares how you can measure your SKU performance in Google Ads without the help of data-tracking software. This way, you can scale your campaigns with data-driven decisions just by using your Google Analytics and Google Ads accounts.He also shares why you shouldn't make your ROAS the ultimate key performance indicator. As well as the important factors you should consider when you're measuring success in your Google Ads campaigns.00:00 How to measure SKU Performance in Google Ads00:40 Understanding how your target audience converts07:52 Important factors to consider when measuring your success in Google Ads13:04 Why you shouldn't base your profitability on your ROASNorthbeam:https://www.northbeam.io/Related Videos:Why Retention Is MY #1 Key Performance Indicator (KPI): https://youtu.be/Z3dFcKuXJfc🎢 PPC Talks: How to Scale a Performance Max Campaign: https://youtu.be/-_S4SOTRzX8 This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:https://youtube.com/playlist?list=PLp... 🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw 🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:https://youtu.be/9TziUBrF_hs Apply here: https://sol8.com/apply/ 💯The Ultimate Guide to...

14 Heinä 202215min

Listen to Kasim, Regina, Efe, Onkar, Susmita, and Usama in action as they create the five golden rules for building creative for Google Ads. Effective Google Ads copy is usually composed of “benefits and keywords” rather than creative media and storytelling.While that’s still generally true, with Performance Max in play, Google is going to favor massive media creation.It's because creating a PMax campaign is essentially giving Google one "bundle" of creative (images, videos, logos, headlines, and descriptions) with your goal(s) and target audience.Now, if you’re someone who isn’t comfortable creating content, don’t worry! You don’t need to produce insane Hollywood-level content, just start creating content the right way. And you can start the right way by following these five golden rules in building your creative for successful Google Ads campaigns:1. All of your creative should be built around your unique selling proposition (USP). Making your USP the foundation of your creative will help it stand out from the competition- effortlessly attracting your target audience. 2. Build creative around what has worked for your competitors consistently (use Facebook Ads library, SEMRush, etc.) 3. Build creative around as niche a target as possible (where budget allows) 4. Check creative against Google compliance requirements 5. Your creative should attract the right audience and repel the wrong audience0:00 The 5 Golden Rules for building creative for Google Ads3:32 Campaign creative pre-requisites4:07 Difference between Lifestyle images and Product & Use images5:29 Review videos7:07 Product & Use videos9:33 What the first six seconds of your video should contain 11:38 Maintain Ad Scent17:47 Check creative against Google compliance requirements 19:03 Build creative around what has worked for your competitors consistently23:41 Using Facebook Ads Library for your creative26:00 Your creative should be based on your USP29:20 Build creative around as niche a target as possible (where budget allows)33:49 Your creative should attract the right audience and repel the wrong audience37:02 ConclusionThis ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max?https://youtube.com/playlist?list=PLp...🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw 🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads...

12 Heinä 202243min

Kasim talks about one of the most important things he did in his professional career- becoming a DigitalMarketer Certified Partner. Together with Mark de Grasse, President/General Manager at DigitalMarketer, they share how the DigitalMarketer Certified Partner Program can help you build the marketing career of your dreams.The DigitalMarketer Certified Partner Program is like a cheat code to having a successful digital marketing agency. It takes away the guesswork and saves you time and resources by giving you the exact tools you need to attract more of your ideal clients.More importantly, Certified Partners are a community (not a competition) that support one another and leverage the skills of each other for business growth.Listen to this episode to learn more about why you should become a DigitalMarketer Certified Partner. 00:00 The DigitalMarketer Certified Partner Program00:44 How Mark de Grasse is way ahead of all of us in the world of digital marketing05:16 Being a thought leader and distilling information07:23 Kasim's experience in the Digital Marketer Certified Partner Program09:52 All about the DigitalMarketer Certified Partner Program13:26 The riches are in the niches15:24 Certified Partners are a community (not a competition) that support one another towards growth16:27 What to expect when you sign up as a DigitalMarketer Certified Partner19:31 DigitalMarketer Certified Partner Program pricing21:26 Where to sign up as a DigitalMarketer Certified Partner Ready to become a Certified Partner? Enroll here: https://www.digitalmarketer.com/partn...Learn more about the DigitalMarketer Certified Partner Program here: https://www.digitalmarketer.com/partn...Related Videos:📊 The Most Profitable Agency Niche (With Shaun Clark, CEO of Gohighlevel.com): https://youtu.be/p7TkLAwrXSc💣 Value Bomb: Every Google Ads Thought Leader in One Place: https://youtu.be/90MChv5TSHs🎯 Why Branding Is Critical for Google Ads Success With The Brand Doctor: https://youtu.be/6TObJghYVnQThis ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 🤖🦾🦿 The Ultimate Guide to Google Ads Performance

9 Heinä 202226min

If you set up your asset groups the right way and get granular with your audience signals, it can give you greater control and insight into your campaign performance. This can result in more engagement, and it may even double your ROAS and conversion rate (like it has for our PMax campaigns).In this episode, Usama and Efe share how they break down asset groups for effective Performance Max campaigns. This includes how many asset groups to create, the audience signals they recommend, the best practices and pre-requisites during the build-out, and many more.A question from one of our awesome subscribers is the inspiration for this video. We appreciate all the support you guys have given our channel and we’d love to hear more from you! 💚If you want to know more techniques and secret strategies for successful campaigns, you can ask Kasim, John, and our Google Ads strategists directly in our Weekly Live Q&A Session.Catch them live every Friday on YouTube and LinkedIn at 1 PM PST.00:00 How to Break Down Asset Groups in Performance Max 01:11 Factors to consider when breaking down your PMax asset groups02:34 Target ALL Visitors and create a custom segment for your competition03:56 In-marketing and affinity audience targeting in Performance Max05:08 Upload your customer list05:26 Search intent- target users based on their search activity 09:26 Considering your budget when breaking down your asset groups11:01 You have to sit back and relax after building your PMax campaignRelated Videos:🤯 Introduction to Performance Max Asset Groups: https://youtu.be/7ohLv4YvV1w ✌️ How Many Asset Groups Can I Have In a Performance Max Campaign? (Sorry We Lied to You...): https://youtu.be/Je48FIIHL5k🧠 Internal Debate on Performance Max Audiences With the Solutions 8 Google Ads Strategists: https://youtu.be/y0g3CiTWfQ8PPC Talks playlist: https://youtube.com/playlist?list=PLp...This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:https://youtube.com/playlist?list=PLp... 🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need...

7 Heinä 202215min

After running 50+ Performance Max Campaigns and not having a single client campaign that didn’t at least keep pace with, or improve, their previous account performance— we've built the Performance Max Standard Operating Procedure. And Kasim is sharing it with all of you!While there is no “golden rule” with Performance Max, there are some best practices that are important to know. The Performance Max SOP was created from the consolidated best practices of our Google Ads strategists and specialists. The SOP includes how we build asset groups, the recommended PMax campaign settings, and the steps to take after analyzing your ROAS and budget goals.While not everything in the PMax SOP might be applicable to you and your business, we hope this could still shed some light and help you along your Google Ads journey.0:00 The Performance Max Standard Operating Procedure1:56 How to build your asset groups5:19 Always turn final URL expansion on6:18 Start with Maximize Conversion Value without tROAS7:52 Include all your products8:45 Sit back and let Performance Max learn, don't touch it!11:37 How to estimate the money you'll spend on your PMax campaign13:02 Not meeting your ROAS goals? Here's what to do14:45 Meeting your ROAS goals but not your budget?17:54 Meeting your ROAS and budget? Yey! But now what?20:02 How you should increase your budgetGet your FREE copy of the Performance Max Standard Operating Procedure here: https://sol8.com/pmax-sopRelated Videos:✋ Less Is More: Why You Should STOP Touching Your Google Ads Account: https://youtu.be/UXwdfGOnIeo🎢 PPC Talks: How to Scale a Performance Max Campaign: https://youtu.be/-_S4SOTRzX8🤯 Introduction to Performance Max Asset Groups:https://youtu.be/7ohLv4YvV1w 🥷 Hacking Google Ads Performance Max:https://youtu.be/AlMRXaVTJ-Q 🔋 Optimize Google Ads Performance Max Campaigns Using Smart Shopping Campaign Data:https://youtu.be/aG9QNQdgRhs This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 <a href="https://www.youtube.com/watch?v=_mOv9_qrtpg&t=0s" rel="noopener noreferrer"...

5 Heinä 202224min