237: Turning rejection into a revolution. Steve Blank
SPEAK LIKE A CEO25 Huhti 2024

237: Turning rejection into a revolution. Steve Blank

How do you turn rejection into a revolution? Oliver welcomes the legendary Steve Blank – co-creator of the Lean Startup movement and recognized as one of the "Masters of Innovation" by Harvard Business Review. Steve's bestselling book "The Four Steps to the Epiphany" distinguished startups that search for business models from existing companies that execute them – launching the modern entrepreneurship movement. The conversation dives deep into why communication is a force multiplier for founders, unpacking the four steps of an effective communications strategy. Steve also shares wisdom on the importance of getting out of the building to truly understand customers. On a personal note, Steve opens up about being snubbed when he first proposed the lean startup ideas that went on to revolutionize entrepreneurship. He also gives a glimpse into what it's like delivering a commencement speech to 10,000 people. Don't miss this insightful discussion with a Silicon Valley legend. And be sure to subscribe to the SLACEO newsletter to join the top 1% of business communicators. It is free, highly actionable and provides a ton of insights that you can immediately apply to your own career or business. https://www.eoipsocommunications.com/newsletter/ Check out Steve Blank’s article on ‘Everything You Ever Wanted To Know About Marketing Communications’ here

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NASA Framework Winning Big Budgets Revealed

NASA Framework Winning Big Budgets Revealed

Most leaders think their idea will win on merit. It won't. Even NASA could not get funding for a $100 million mission to measure air pollution from space. Not because of the science, but because no...

30 Huhti 42min

$500,000 Newsletter Side Hustle by $30M CEO! The Storytelling Strategy Powering Beehiiv

$500,000 Newsletter Side Hustle by $30M CEO! The Storytelling Strategy Powering Beehiiv

Every platform eventually turns on the brands that built on it. The leaders winning now aren't begging algorithms for reach – they're owning their audience directly. Tyler Denk is doing exactly tha...

23 Huhti 36min

320: AI Can Make You MORE Authentic… Or Instantly Destroy Trust

320: AI Can Make You MORE Authentic… Or Instantly Destroy Trust

Most leaders avoid AI entirely or let it do all their work. Both are destroying their credibility. In this episode, Oliver sits down with Allison Shapira, Harvard lecturer and author of AI for the Au...

16 Huhti 31min

319: How to Nail the First Minute of Any Conversation

319: How to Nail the First Minute of Any Conversation

Meetings, emails, conversations – the reason they all break down is the same: we get the first minute wrong. Chris Fenning, author of The First Minute, literally wrote the book on how to get that f...

9 Huhti 39min

318: How the World’s #1 Executive Coach Builds Elite Leaders

318: How the World’s #1 Executive Coach Builds Elite Leaders

Boards are now asking one question about every CEO candidate: are they coachable? Scott Osman and Jacquelyn Lane, leaders of 100 Coaches, pull back the curtain on how elite coaching actually works: w...

2 Huhti 36min

How to Present to Audiences & Become a Top 1% Presenter

How to Present to Audiences & Become a Top 1% Presenter

Get the Presentation Planner: https://eo-ipso-comms.kit.com/presentation-planner Most leaders spend hours preparing presentations that get mediocre results. They stare at PowerPoint, fill slides with...

26 Maalis 46min

316: Why Leaders Feel Surrounded by Idiots (The 4 Personality Types)

316: Why Leaders Feel Surrounded by Idiots (The 4 Personality Types)

Here's a hard truth: the people you think are idiots think the exact same thing about you. In this episode, Thomas Erikson, bestselling author of Surrounded by Idiots, helps us answer the question: a...

19 Maalis 39min

315: Why You Stop Short of the Top 1% (Even When You’re Motivated)

315: Why You Stop Short of the Top 1% (Even When You’re Motivated)

Beliefs can limit us – or liberate us. And most of us are still carrying a few that stop us short of reaching our goals.  Our guest Nir Eyal helps us identify and overcome the limiting beliefs that h...

12 Maalis 43min

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