246: How to Win Your Audience’s Trust. Dr. Carmen Simon
SPEAK LIKE A CEO27 Kesä 2024

246: How to Win Your Audience’s Trust. Dr. Carmen Simon

Dr. Carmen Simon is a cognitive neuroscientist specializing in how the brain processes and retains information. She teaches at Stanford and just published her excellent new book, "Made You Look”. In addition to her academic work, Dr Simon helps the likes of GE, McDonalds, HP, JP Morgan, and Google to create messages and presentations that are based on how the brain remembers information and is likely to act on that information. In this episode, Dr. Simon shares her insights on the science behind effective communication, and how you can use it to create better presentations, sales pitches and marketing messages. Carmen also debunks the myth of short attention spans, asserting that if the content is engaging and relevant, audiences can maintain focus for extended periods. She encourages communicators to "control your 10%" by ensuring the main message is clear, repeated, and supported by the rest of the content. Listen to this episode to learn how to use the power of neuroscience to make your communication more effective and memorable. You can find Dr. Carmen Simon on LinkedIn and YouTube, and explore her work through her books, "Impossible to Ignore" and "Made You Look." Furthermore Carmen Simon invites listeners to join a new community focused on the science of slides and content memorability. Explore unique slide examples and micro lessons here: https://youtu.be/jFceJ1MrzG8 https://youtu.be/CxgbDSNlIkc https://youtu.be/Pwx9yNBRMPI *** Get the free Speak Like a CEO newsletter to become a master communicator. https://www.eoipsocommunications.com/newsletter/

Jaksot(345)

NASA Framework Winning Big Budgets Revealed

NASA Framework Winning Big Budgets Revealed

Most leaders think their idea will win on merit. It won't. Even NASA could not get funding for a $100 million mission to measure air pollution from space. Not because of the science, but because no...

30 Huhti 42min

$500,000 Newsletter Side Hustle by $30M CEO! The Storytelling Strategy Powering Beehiiv

$500,000 Newsletter Side Hustle by $30M CEO! The Storytelling Strategy Powering Beehiiv

Every platform eventually turns on the brands that built on it. The leaders winning now aren't begging algorithms for reach – they're owning their audience directly. Tyler Denk is doing exactly tha...

23 Huhti 36min

320: AI Can Make You MORE Authentic… Or Instantly Destroy Trust

320: AI Can Make You MORE Authentic… Or Instantly Destroy Trust

Most leaders avoid AI entirely or let it do all their work. Both are destroying their credibility. In this episode, Oliver sits down with Allison Shapira, Harvard lecturer and author of AI for the Au...

16 Huhti 31min

319: How to Nail the First Minute of Any Conversation

319: How to Nail the First Minute of Any Conversation

Meetings, emails, conversations – the reason they all break down is the same: we get the first minute wrong. Chris Fenning, author of The First Minute, literally wrote the book on how to get that f...

9 Huhti 39min

318: How the World’s #1 Executive Coach Builds Elite Leaders

318: How the World’s #1 Executive Coach Builds Elite Leaders

Boards are now asking one question about every CEO candidate: are they coachable? Scott Osman and Jacquelyn Lane, leaders of 100 Coaches, pull back the curtain on how elite coaching actually works: w...

2 Huhti 36min

How to Present to Audiences & Become a Top 1% Presenter

How to Present to Audiences & Become a Top 1% Presenter

Get the Presentation Planner: https://eo-ipso-comms.kit.com/presentation-planner Most leaders spend hours preparing presentations that get mediocre results. They stare at PowerPoint, fill slides with...

26 Maalis 46min

316: Why Leaders Feel Surrounded by Idiots (The 4 Personality Types)

316: Why Leaders Feel Surrounded by Idiots (The 4 Personality Types)

Here's a hard truth: the people you think are idiots think the exact same thing about you. In this episode, Thomas Erikson, bestselling author of Surrounded by Idiots, helps us answer the question: a...

19 Maalis 39min

315: Why You Stop Short of the Top 1% (Even When You’re Motivated)

315: Why You Stop Short of the Top 1% (Even When You’re Motivated)

Beliefs can limit us – or liberate us. And most of us are still carrying a few that stop us short of reaching our goals.  Our guest Nir Eyal helps us identify and overcome the limiting beliefs that h...

12 Maalis 43min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
mimmit-sijoittaa
rss-rahapodi
psykopodiaa-podcast
hyva-paha-johtaminen
rss-rahamania
rss-oivalluksia-rahasta-elamasta
rss-lahtijat
inderespodi
rahapuhetta
rss-startup-ministerio
rss-bisnesta-bebeja
rss-paasipodi
rss-inderes
oppimisen-psykologia
lakicast
rss-kaikki-somesta
rss-karon-grilli
rss-sisalto-kuntoon
rss-40-ajatusta-aanesta