250: How to Solve a PR Crisis
SPEAK LIKE A CEO25 Heinä 2024

250: How to Solve a PR Crisis

How do you handle a PR crisis that could jeopardize your business? This week, Oliver Aust joins Gloria Chou in this episode of “Small Business PR,” to discuss strategies for dealing with PR crises and creating buzz on a budget. Oliver shares his extensive experience in crisis communication and creative PR campaigns. He provides actionable tips for how small businesses can prepare for inevitable crises, from negative reviews to cyberattacks, and highlights the importance of having a crisis communication plan. Learn how to implement the triple A's—Acknowledge, Apologize, Act—while avoiding the three D's—Deny, Diminish, Deflect. Discover powerful PR tactics to build buzz around your brand, even with limited resources. Oliver's lessons provide small businesses with practical tools to find their way through tough times, turning challenges into opportunities for growth and visibility. Tune in for your crisis communication strategy and know how to make your message stand out. Get the free Speak Like a CEO newsletter to become a top 1% communicator: https://www.eoipsocommunications.com/newsletter/ Connect with Gloria Chou: https://www.instagram.com/gloriachoupr https://www.linkedin.com/in/gloriaychou

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NASA Framework Winning Big Budgets Revealed

NASA Framework Winning Big Budgets Revealed

Most leaders think their idea will win on merit. It won't. Even NASA could not get funding for a $100 million mission to measure air pollution from space. Not because of the science, but because no...

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$500,000 Newsletter Side Hustle by $30M CEO! The Storytelling Strategy Powering Beehiiv

$500,000 Newsletter Side Hustle by $30M CEO! The Storytelling Strategy Powering Beehiiv

Every platform eventually turns on the brands that built on it. The leaders winning now aren't begging algorithms for reach – they're owning their audience directly. Tyler Denk is doing exactly tha...

23 Huhti 36min

320: AI Can Make You MORE Authentic… Or Instantly Destroy Trust

320: AI Can Make You MORE Authentic… Or Instantly Destroy Trust

Most leaders avoid AI entirely or let it do all their work. Both are destroying their credibility. In this episode, Oliver sits down with Allison Shapira, Harvard lecturer and author of AI for the Au...

16 Huhti 31min

319: How to Nail the First Minute of Any Conversation

319: How to Nail the First Minute of Any Conversation

Meetings, emails, conversations – the reason they all break down is the same: we get the first minute wrong. Chris Fenning, author of The First Minute, literally wrote the book on how to get that f...

9 Huhti 39min

318: How the World’s #1 Executive Coach Builds Elite Leaders

318: How the World’s #1 Executive Coach Builds Elite Leaders

Boards are now asking one question about every CEO candidate: are they coachable? Scott Osman and Jacquelyn Lane, leaders of 100 Coaches, pull back the curtain on how elite coaching actually works: w...

2 Huhti 36min

How to Present to Audiences & Become a Top 1% Presenter

How to Present to Audiences & Become a Top 1% Presenter

Get the Presentation Planner: https://eo-ipso-comms.kit.com/presentation-planner Most leaders spend hours preparing presentations that get mediocre results. They stare at PowerPoint, fill slides with...

26 Maalis 46min

316: Why Leaders Feel Surrounded by Idiots (The 4 Personality Types)

316: Why Leaders Feel Surrounded by Idiots (The 4 Personality Types)

Here's a hard truth: the people you think are idiots think the exact same thing about you. In this episode, Thomas Erikson, bestselling author of Surrounded by Idiots, helps us answer the question: a...

19 Maalis 39min

315: Why You Stop Short of the Top 1% (Even When You’re Motivated)

315: Why You Stop Short of the Top 1% (Even When You’re Motivated)

Beliefs can limit us – or liberate us. And most of us are still carrying a few that stop us short of reaching our goals.  Our guest Nir Eyal helps us identify and overcome the limiting beliefs that h...

12 Maalis 43min

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