Pricing Analytics and Strategies Along the Customer Journey

Pricing Analytics and Strategies Along the Customer Journey

How can businesses leverage pricing analytics to optimize profitability at every stage of the customer journey? In this episode, Kevin Mitchell sits down with Fred Puech, founder of Keenalytix, to explore the key pricing touchpoints—everyday pricing, promotions, and loyalty programs—and how companies can use data-driven strategies to enhance revenue.

Fred shares insights from his 15+ years of experience and over 120 completed pricing projects, breaking down the essential analytics tools businesses need, common pricing pitfalls to avoid, and practical steps to implement a winning pricing framework.

💡 Key Takeaways:
✅ The role of pricing at different customer journey touchpoints
✅ How businesses can use pricing analytics for smarter decisions
✅ Common mistakes in promotions and loyalty programs—and how to fix them
✅ Where to start with data collection and analysis for effective pricing

Fred will also be leading a workshop at PPS profitABLE: Dallas on Pricing Analytics and Strategy for Optimal Growth in B2C—don’t miss the chance to learn from him in person!

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Everything but the Price: How Human Behavior Shapes Pricing Decisions

Everything but the Price: How Human Behavior Shapes Pricing Decisions

Pricing isn’t just about numbers.While models, margins, and optimization often take center stage, the most powerful forces shaping pricing decisions are human—how customers perceive value, how decisio...

18 Maalis 33min

From Winning the Deal to Winning the Customer: AI, Decision Intelligence, and the Future of B2B Pricing

From Winning the Deal to Winning the Customer: AI, Decision Intelligence, and the Future of B2B Pricing

Guest: Josh Bardell, Principal of Global Industries, CongaMany pricing organizations have historically optimized around one objective: winning the deal. But as technology, buying behavior, and data ca...

5 Maalis 56min

From Pricing Analyst to Strategic Advisor: Why Technical Excellence Isn’t Enough

From Pricing Analyst to Strategic Advisor: Why Technical Excellence Isn’t Enough

Many pricing professionals don’t struggle because their analysis is wrong — they struggle because their insights don’t travel.In the first new episode of 2026, Kevin Mitchell sits down with Claire Wan...

25 Helmi 38min

From Then to Next: How Pricing Is Evolving—and Why It Matters

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In this special episode of Let’s Talk Pricing, PPS President Kevin Mitchell reflects on a year of profound change across the pricing profession. From shifting market dynamics and rising complexity to ...

17 Joulu 202523min

AI & Analytics in Retail Pricing

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In this episode of Let’s Talk Pricing, PPS President Kevin Mitchell sits down with Kiran Gange, Founder and CEO of RapidPricer, to explore how AI and analytics are transforming retail pricing across E...

5 Marras 202541min

Forget What You Knew About Pricing

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What happens when the pricing playbook you’ve relied on no longer works? In this episode of Let’s Talk Pricing, PPS President Kevin Mitchell sits down with Christina Wirth, CPP, Managing Director and ...

16 Loka 202532min

Building Growth and Profitability Through Pricing Centers of Excellence

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In this episode of Let’s Talk Pricing, host Kevin Mitchell (President of PPS) sits down with Patience Mutiso, MBA, CPP, Partner in Strategy, Pricing, and Revenue Growth Management at Elladon Consultin...

26 Syys 202541min

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In this episode of Let’s Talk Pricing, host Kevin Mitchell (President of PPS) is joined by Jeet Mukherjee, who will be speaking at this year’s Fall Conference. Jeet shares his vision for the “bionic p...

18 Syys 202533min

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