Lulu Cheng Meservey: Meet Silicon Valley’s Top PR Master | How I Write
How I Write2 Huhti 2025

Lulu Cheng Meservey: Meet Silicon Valley’s Top PR Master | How I Write

The old communications playbook is dead: Political and company narratives used to be controlled by publicists and journalists. But now, founders can Go Direct. The question is… how? How do you spread a message in this new world? Lulu Cheng Meservey has worked with companies like Substack, Anduril, and Activision Blizzard, and this is her tell-all about how to build your own platform, build your own audience, and shape your own narrative. 00:00:00 Intro 00:00:32 Go direct 00:05:01 Beware of "perfect" writing 00:10:06 Ship-to-Yap ratio 00:15:20 Shaping a comms strategy 00:17:51 How to craft your message 00:22:57 Should you write with AI? 00:27:01 You don't need new ideas 00:32:13 Say what no one else will 00:35:20 The writing AI can't do 00:41:23 The power of the right messenger 00:47:31 Borrowing tactics from elections 00:55:12 Apple vs. crypto cults 01:02:38 How to launch your product 01:07:06 Stop making narcissistic announcements 01:09:55 What slogans work? 01:14:29 How to write an apology Hey! I’m David Perell and I’m a writer, teacher, and podcaster. I believe writing online is one of the biggest opportunities in the world today. For the first time in human history, everybody can freely share their ideas with a global audience. I seek to help as many people publish their writing online as possible. Follow me Apple: https://podcasts.apple.com/us/podcast/how-i-write/id1700171470 YouTube: https://www.youtube.com/@DavidPerellChannel X: https://x.com/david_perell Learn more about your ad choices. Visit megaphone.fm/adchoices

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Sam Altman: OpenAI Founder Reveals His Writing System | How I Write

Sam Altman: OpenAI Founder Reveals His Writing System | How I Write

You know him as the CEO of OpenAI — but did you know that Sam Altman is an avid writer?  As one of today’s most successful entrepreneurs, Sam champions the tremendous value of writing: how it clarifi...

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Robert Greene: The Blueprint for a Killer Story | How I Write

Robert Greene: The Blueprint for a Killer Story | How I Write

Robert went from being “a drunk, failed screenwriter” to writing seven bestsellers with millions of copies sold. Entrepreneurs, politicians, and hip-hop artists like 50 Cent all love his work. His sec...

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Nick Bilton: The Art of Storytelling in Films, Journalism, and Murder Mysteries | How I Write

Nick Bilton: The Art of Storytelling in Films, Journalism, and Murder Mysteries | How I Write

Welcome to 74-minutes of storytelling strategy that’s better than all of your English classes combined. Nick is a journalist who has written for The New York Times and Vanity Fair. He’s a screenwriter...

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How Peter Attia Wrote His First Book

How Peter Attia Wrote His First Book

“I’ll never forget the first patient whom I ever saw die.” Sheesh, what an opening line, right? Peter has an outstanding resume: he’s a medical surgeon, a Stanford grad, and a longevity expert with 2...

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How Ben Thompson Built a Writing Empire

How Ben Thompson Built a Writing Empire

What if writing a newsletter could pay your rent? Well, it can. And today, you’re going to learn how. Ben Thompson makes millions of dollars a year with his writing. He’s the OG of subscription-based ...

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Rob Henderson: How To Write A Memoir

Rob Henderson: How To Write A Memoir

Ever thought to yourself, “I would love to write a memoir someday”?  Then you’re in the right place. Rob has an exceptional story — from foster care to Yale, from a troubled childhood to a best-selli...

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The Cultural Tutor: Two Kinds of Writing (Which One Are You?)

The Cultural Tutor: Two Kinds of Writing (Which One Are You?)

Your success as a writer boils down to your style. And today, you’re going to learn how to master the two different types of style — minimalism vs. maximalism — from the style-king himself: The Cultur...

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Mark Forsyth: How to Make Your Writing Memorable | How I Write Podcast

Mark Forsyth: How to Make Your Writing Memorable | How I Write Podcast

What do Katy Perry, Charles Dickens, and the Bible all have in common? They’re responsible for some of the most famous lines in history. And in this episode, you’ll find out why.  Mark, an author and...

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