Paying for Ag R&D When Consumers Won’t with Brooke Sauer of Boolah
Agtech - So What?2 Huhti 2025

Paying for Ag R&D When Consumers Won’t with Brooke Sauer of Boolah

For commercial farming operations, determining whether or not new tools, technology, and practices work can be a big undertaking. From install and setup costs to helping the team involved climb the learning curve for effective use, even when technologies lead to big benefits, it can be tough to get the ball rolling.

One farm that we’ve learned about recently decided to turn these challenges into a product. The insight is simple– that on the other side of all these tech adoption challenges, there are technologists and companies eager to learn how to overcome them, and to gain third-party information about how their product works in commercial settings. So Boolah, an Australian malt barley grower that manages 70,000 hectares across their network of connected farms, has built a testing and trial business that helps them neutralize the costs of trying out and implementing new tech and tools, while also providing high value data and research to their partners.

To tell us more about what’s going on at the farm, we’re joined this week by Brooke Sauer, Head of R&D at Boolah.

For more information and resources, visit our website.

The information in this post is not investment advice or a recommendation to invest. It is general information only and does not take into account your investment objectives, financial situation or needs. Before making an investment decision you should seek financial advice from a professional financial adviser. Whilst we believe the information is correct, we provide no warranty of accuracy, reliability or completeness.

Jaksot(203)

Will China’s cheaper tractors disrupt ag equipment? With Lachlan Monsbourgh

Will China’s cheaper tractors disrupt ag equipment? With Lachlan Monsbourgh

As the world’s largest agricultural economy, when China makes a move, the world pays attention. China has just unveiled an ambitious plan to accelerate its development of ag machinery by shortening it...

17 Syys 202537min

From agtech adoption problems to high performance farming teams, with Kevin Boyle, EFI

From agtech adoption problems to high performance farming teams, with Kevin Boyle, EFI

When the agtech is not working in the field, we can be quick to search for answers in the product itself. But sometimes, the solution is not there. That’s because it’s not a technical problem, but rat...

3 Syys 202541min

Can robotics solve farm labor challenges? with Sophie Thorel and Connie Bowen

Can robotics solve farm labor challenges? with Sophie Thorel and Connie Bowen

Ask any farmer what their biggest challenge is right now and most will say ‘labor’. But what if, instead of trying to get more farm workers, we focused on changing the types of jobs available on farms...

20 Elo 202543min

Are agtech startups just digital agribusinesses? Mark Kahn, Omnivore

Are agtech startups just digital agribusinesses? Mark Kahn, Omnivore

The term ‘agtech’ now encompasses so many different types of businesses and innovations, that from an investment perspective, it can look overly complex. However perhaps the opposite is true?Mark Kahn...

6 Elo 202529min

How “Food is Medicine” Could Change Food and Farm Economics with Brad McNamara

How “Food is Medicine” Could Change Food and Farm Economics with Brad McNamara

“Food is Medicine” is extremely popular right now, and a few facts suggest it might be more than just a trend. The U.S. alone spends something like $1.5 trillion annually on diet-related diseases, and...

23 Heinä 202539min

How Policy Hamstrings AgTech in California with Walt Duflock

How Policy Hamstrings AgTech in California with Walt Duflock

When it comes to the production of high-value food crops, California is, without question, a global leader. Plus, much of the state’s thousands of acres of farmland lies within close proximity of Sili...

9 Heinä 202538min

Is AI the Secret to Next Gen Soil Sampling? with Jack Oslan and Nate Storey

Is AI the Secret to Next Gen Soil Sampling? with Jack Oslan and Nate Storey

Finding the right solution often starts with finding many, many wrong solutions. When it comes to some of agtech's most beguiling challenges, like real-time, granular soil testing, many startups have ...

27 Kesä 202536min

Disrupting the AgTech Ecosystem with Ron Adner

Disrupting the AgTech Ecosystem with Ron Adner

Longtime listeners have heard Sarah and Matthew talk about ideas like “ecosystem disruption” and “adoption chain risk” and “value architecture,” all of which stem from the works of Ron Adner. Ron is a...

11 Kesä 202542min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
psykopodiaa-podcast
mimmit-sijoittaa
rss-rahapodi
rss-rahamania
rss-lahtijat
ostan-asuntoja-podcast
rahapuhetta
rss-neuvottelija-sami-miettinen
rss-h-asselmoilanen
rss-laakispodi
inderespodi
rss-porssipuhetta
rss-startup-ministerio
rss-bisnesta-bebeja
sijoituspodi
rss-strategian-seurassa
asuntoasiaa-paivakirjat
rss-merja-mahkan-rahat
rss-paasipodi