492: Moving Finance to the Center | David Evans, CFO, Cardlytics
CFO THOUGHT LEADER5 Touko 2019

492: Moving Finance to the Center | David Evans, CFO, Cardlytics

It wasn’t long after David Evans arrived inside the CFO office at Cardlytics that finance team members learned that their office surroundings were about to change. Originally domiciled in the less-trafficked–some would say “quiet” side–of the building, Evans wasted little time in relocating his team to more central (and arguably more social) office space.

“Physically speaking, if I’m advancing a mantra that my team is a trusted business partner, they need to be visible, and part of that involves the cadence and frequency with which they operate,” says Evans, who believes that finance team members at Cardlytics have perhaps a plus-size opportunity to play a strategic role in the business. It’s an opportunity that becomes more easily grasped when one considers the company’s unique lines of sight.

The Atlanta-based company partners with financial institutions (2,000 of them) to run their banking rewards programs that promote customer loyalty, providing Cardlytics with a coveted view into where and when consumers are spending their money. Meanwhile, that view over time has become pools of data, into which the Cardlytics finance team is today known for taking deep dives. “Our team is very much involved with helping to assess those opportunities. And that means assessing the required resources and capital to go after the opportunities where we think that there could be pockets of outsized returns to the organization,” explains Evans.

NOW SUBSCRIBE: The Quarterly Digest of CFO Strategic Insight http://bit.ly/2Wfv291 (50 CFO Profiles Every Issue).

v291 (50 CFO Profiles Every Issue).

Tämä jakso on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi jakso saattaa sisältää mainontaa.

Jaksot(1199)

1199: The CFO’s Biggest Challenge Isn’t AI—It’s Leading Through It | John Kinzer (Interim CFO), OneStream

1199: The CFO’s Biggest Challenge Isn’t AI—It’s Leading Through It | John Kinzer (Interim CFO), OneStream

John Kinzer still remembers sitting in a closed meeting at MCI, presenting revenue results, when something unexpected caught his attention. It wasn’t the numbers he was reporting—it was the questions ...

15 Heinä 41min

1198: Building Long-Term Value Starts With Better Capital Allocation | Shane Hostetter, CFO, Chemours

1198: Building Long-Term Value Starts With Better Capital Allocation | Shane Hostetter, CFO, Chemours

When Shane Hostetter arrived at Chemours in 2024, he stepped into a company facing liquidity challenges while also pursuing important long-term growth opportunities. His goal was not to replace decade...

12 Heinä 48min

Inside the CFO Mindset Before the Deal

Inside the CFO Mindset Before the Deal

Three accomplished CFOs. Three candid conversations. One revealing look at how finance leaders think about acquisitions before the headlines ever appear.In this special CFO Thought Leader edition, we ...

8 Heinä 30min

1197: The CFO Who Learned Finance by Owning Sales | Sinohe Terrero, CFO, Envoy

1197: The CFO Who Learned Finance by Owning Sales | Sinohe Terrero, CFO, Envoy

Sinohe Terrero still remembers the timing. He joined Envoy in January, only to see the workplace transformed just two months later as offices around the world shut down because of COVID. The company h...

5 Heinä 45min

Inside the IPO: Three CFOs, Three Perspectives

Inside the IPO: Three CFOs, Three Perspectives

Taking a Company Public: What CFOs KnowWhat does it really take to prepare a company for life as a public company?In this special CFO Thought Leader compilation, we revisit three conversations with fi...

1 Heinä 59min

1196: Your Next Finance Hire Should Think Like a Founder | Martino Cadoni, CFO, DeepL

1196: Your Next Finance Hire Should Think Like a Founder | Martino Cadoni, CFO, DeepL

When Martino Cadoni joined DeepL, he arrived with an unusual perspective—he already knew the company’s product firsthand. Earlier in his career at Klarna, he had helped introduce DeepL as a translatio...

28 Kesä 52min

1195: When Finance is at the Center of the AI Code Revolution | Jean Compeau, CFO, Sonar

1195: When Finance is at the Center of the AI Code Revolution | Jean Compeau, CFO, Sonar

When Jean Compeau joined Sonar as CFO in March 2025, AI coding was not yet dominating industry conversations. By the summer and fall that followed, however, the landscape had shifted dramatically. Tod...

24 Kesä 47min

1194: Why Curiosity Creates Better Finance Leaders | Stacey Jenkins, CFO, Aerotek

1194: Why Curiosity Creates Better Finance Leaders | Stacey Jenkins, CFO, Aerotek

Each day, Stacey Jenkins watches a different set of indicators than the quarterly financial results that eventually appear on a report. Candidate applications, recruiter activity, and other throughput...

21 Kesä 41min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
psykopodiaa-podcast
mimmit-sijoittaa
rss-rahapodi
asuntoasiaa-paivakirjat
rss-oivalluksia-rahasta-elamasta
ostan-asuntoja-podcast
oppimisen-psykologia
pomojen-suusta
rss-sami-miettinen-neuvottelija
hyva-paha-johtaminen
rss-rahamania
rss-hilden-kaira-podcast
rss-perho-rajoilla
rss-inderes
rss-rahataito-podcast
rahapuhetta
sijoituspodi
raharesepti
rss-kohti-unelmia