630: Building the Business Case | Bennett Thiemann, CFO, Applicaster

630: Building the Business Case | Bennett Thiemann, CFO, Applicaster

It was the type of role that any recent business school graduate could envy—not because of the position’s title (Chief of Staff) or how much it paid, but because of its proximity to management decision-making.

The job is one that Bennett Theimann remembers well as he looks back on the days when he served as chief of staff for the president of Gruner + Jahr’s German magazine division.

“It exposed me to that sort of very-high-level strategic thinking. We launched magazines, we sold magazines, we bought magazines,” says Theimann, who very often found himself finalizing some of the documents that Gruner + Jahr management ultimately used to brief its board.

“My job was to help senior management translate their investment proposals, budget requests, or whatever they needed to get done, and very often they needed money,” explains Theimann, who adds that while the position was not officially a finance one, this early experience of being a “business case builder” later helped to propel him into a number of FP&A and senior business development roles.

Theimann, who would step into his first CFO role in 2005, has now occupied the CFO office for several early-stage companies, the latest being Applicaster, a SaaS developer specializing in app development and content distribution. –Jack Sweeney

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1200: When Finance Owns the Future | Mark Khavkin, CFO, Rula

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Mark Khavkin often finds his best ideas somewhere near the Golden Gate Bridge.The Rula CFO tells us that he bikes from San Francisco across the bridge and into Marin County—not to compete, but to clea...

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1199: The CFO’s Biggest Challenge Isn’t AI—It’s Leading Through It | John Kinzer (Interim CFO), OneStream

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John Kinzer still remembers sitting in a closed meeting at MCI, presenting revenue results, when something unexpected caught his attention. It wasn’t the numbers he was reporting—it was the questions ...

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1198: Building Long-Term Value Starts With Better Capital Allocation | Shane Hostetter, CFO, Chemours

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When Shane Hostetter arrived at Chemours in 2024, he stepped into a company facing liquidity challenges while also pursuing important long-term growth opportunities. His goal was not to replace decade...

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Inside the CFO Mindset Before the Deal

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Three accomplished CFOs. Three candid conversations. One revealing look at how finance leaders think about acquisitions before the headlines ever appear.In this special CFO Thought Leader edition, we ...

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1197: The CFO Who Learned Finance by Owning Sales | Sinohe Terrero, CFO, Envoy

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Sinohe Terrero still remembers the timing. He joined Envoy in January, only to see the workplace transformed just two months later as offices around the world shut down because of COVID. The company h...

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Inside the IPO: Three CFOs, Three Perspectives

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Taking a Company Public: What CFOs KnowWhat does it really take to prepare a company for life as a public company?In this special CFO Thought Leader compilation, we revisit three conversations with fi...

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1196: Your Next Finance Hire Should Think Like a Founder | Martino Cadoni, CFO, DeepL

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When Martino Cadoni joined DeepL, he arrived with an unusual perspective—he already knew the company’s product firsthand. Earlier in his career at Klarna, he had helped introduce DeepL as a translatio...

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